RHETORIC OF LOGOS: A PRIMER FOR VISUAL LANGUAGE - 8 Angebote vergleichen
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Rhetoric of Logos (Paperback) (2016)
ISBN: 9783721209570 bzw. 3721209575, vermutlich in Englisch, Niggli Verlag, Sulgen, Taschenbuch, neu.
Paperback. The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric con- cepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a sci- ence that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical in- sights gained from this provide design- ers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process. The theoretical insights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Books.
Rhetoric of Logos
ISBN: 9783721209570 bzw. 3721209575, in Englisch, neu.
Rhetoric of Logos: A Primer for Visual Language Eduard Helmann Author
ISBN: 9783721209570 bzw. 3721209575, vermutlich in Englisch, Braun Publishing AG, Taschenbuch, neu.
The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical insights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.
Rhetoric of Logos: A Primer for Visual Language
ISBN: 9783721209570 bzw. 3721209575, vermutlich in Englisch, Taschenbuch, gebraucht, guter Zustand.
Von Händler/Antiquariat, Bonita.
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Rhetoric of Logos: A Primer for Visual Language
ISBN: 9783721209570 bzw. 3721209575, vermutlich in Englisch, Taschenbuch, neu.
Von Händler/Antiquariat, The Saint Bookstore.
Paperback / softback. New. The theoretical insights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.
Rhetorik der Logos: Eine Grundierung für visuelle Sprache (2016)
ISBN: 9783721209570 bzw. 3721209575, vermutlich in Deutsch, neu.
Von Händler/Antiquariat, yukselt.
In dieser Publikation zeigt der Autor auf, wie Gestalter die Werkzeuge der uber 2.500 Jahre alten Lehre anwenden konnen. Publication Date: Oct 6, 2016. Book picture is for illustrative purposes only, actual cover or edition may vary. New, Festpreisangebot.
Rhetoric of Logos
ISBN: 3721209575 bzw. 9783721209570, vermutlich in Englisch, Niggli, Taschenbuch, neu.
RHETORIC OF LOGOS: A PRIMER FOR VISUAL LANGUAGE (2016)
ISBN: 9783721209570 bzw. 3721209575, in Englisch, 144 Seiten, NIGGLI, gebraucht, guter Zustand, Erstausgabe.
Neu ab: 19,42 € (11 Angebote)
Gebraucht ab: 31,00 € (1 Angebote)
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Von Händler/Antiquariat, DivertissementVotre.
NIGGLI, Broché, Ausgabe: 01, Publiziert: 2016-11-28T00:00:01Z, Produktgruppe: Livre.