RHETORIC OF LOGOS: A PRIMER FOR VISUAL LANGUAGE - 8 Angebote vergleichen

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9783721209570 - Eduard Helmann: Rhetoric of Logos (Paperback)
Eduard Helmann

Rhetoric of Logos (Paperback) (2016)

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika ~EN PB NW

ISBN: 9783721209570 bzw. 3721209575, vermutlich in Englisch, Niggli Verlag, Sulgen, Taschenbuch, neu.

24,27 + Versand: 69,60 = 93,87
unverbindlich
Von Händler/Antiquariat, Grand Eagle Retail [50531827], Wilmington, DE, U.S.A.
Paperback. The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric con- cepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a sci- ence that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical in- sights gained from this provide design- ers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process. The theoretical insights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Books.
2
9783721209570 - Rhetoric of Logos

Rhetoric of Logos

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland EN NW

ISBN: 9783721209570 bzw. 3721209575, in Englisch, neu.

16,45 (£ 14,06)¹
versandkostenfrei, unverbindlich
The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric con- cepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a sci- ence that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical in- sights gained from this provide design- ers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.
3
9783721209570 - Rhetoric of Logos: A Primer for Visual Language Eduard Helmann Author

Rhetoric of Logos: A Primer for Visual Language Eduard Helmann Author

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika ~EN PB NW

ISBN: 9783721209570 bzw. 3721209575, vermutlich in Englisch, Braun Publishing AG, Taschenbuch, neu.

27,21 ($ 29,95)¹
unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical insights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.
4
9783721209570 - Helmann, Eduard: Rhetoric of Logos: A Primer for Visual Language
Symbolbild
Helmann, Eduard

Rhetoric of Logos: A Primer for Visual Language

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika ~EN PB US

ISBN: 9783721209570 bzw. 3721209575, vermutlich in Englisch, Taschenbuch, gebraucht, guter Zustand.

52,62 ($ 56,72)¹ + Versand: 11,87 ($ 12,79)¹ = 64,49 ($ 69,51)¹
unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: DEU.
Von Händler/Antiquariat, Bonita.
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
5
9783721209570 - Eduard Helmann: Rhetoric of Logos: A Primer for Visual Language
Symbolbild
Eduard Helmann

Rhetoric of Logos: A Primer for Visual Language

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland ~EN PB NW

ISBN: 9783721209570 bzw. 3721209575, vermutlich in Englisch, Taschenbuch, neu.

19,38 ($ 20,89)¹ + Versand: 12,01 ($ 12,94)¹ = 31,39 ($ 33,83)¹
unverbindlich
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkosten nach: DEU.
Von Händler/Antiquariat, The Saint Bookstore.
Paperback / softback. New. The theoretical insights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.
6
9783721209570 - Rhetorik der Logos: Eine Grundierung für visuelle Sprache

Rhetorik der Logos: Eine Grundierung für visuelle Sprache (2016)

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland ~DE NW

ISBN: 9783721209570 bzw. 3721209575, vermutlich in Deutsch, neu.

20,80 + Versand: 8,73 = 29,53
unverbindlich
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versand zum Fixpreis, PR9*** SOUTHPORT.
Von Händler/Antiquariat, yukselt.
In dieser Publikation zeigt der Autor auf, wie Gestalter die Werkzeuge der uber 2.500 Jahre alten Lehre anwenden konnen. Publication Date: Oct 6, 2016. Book picture is for illustrative purposes only, actual cover or edition may vary. New, Festpreisangebot.
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3721209575 - Eduard Helmann: Rhetoric of Logos
Eduard Helmann

Rhetoric of Logos

Lieferung erfolgt aus/von: Deutschland ~EN PB NW

ISBN: 3721209575 bzw. 9783721209570, vermutlich in Englisch, Niggli, Taschenbuch, neu.

24,90 + Versand: 7,50 = 32,40
unverbindlich
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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9783721209570 - HELMANN/SWITZER: RHETORIC OF LOGOS: A PRIMER FOR VISUAL LANGUAGE
HELMANN/SWITZER

RHETORIC OF LOGOS: A PRIMER FOR VISUAL LANGUAGE (2016)

Lieferung erfolgt aus/von: Monaco EN US FE

ISBN: 9783721209570 bzw. 3721209575, in Englisch, 144 Seiten, NIGGLI, gebraucht, guter Zustand, Erstausgabe.

31,00 + Versand: 5,99 = 36,99
unverbindlich

Neu ab: 19,42 € (11 Angebote)
Gebraucht ab: 31,00 € (1 Angebote)
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Lieferung aus: Monaco, Habituellement expédié sous 3 à 4 jours, Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, DivertissementVotre.
NIGGLI, Broché, Ausgabe: 01, Publiziert: 2016-11-28T00:00:01Z, Produktgruppe: Livre.
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