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100%: Uhlein, Vannessa and Claussen, Neele: The Art of Gaining Retaining Customers: Effective Implementation of Marketing Tools (ISBN: 9783836410533) 2007, VDM Verlag, VDM Verlag, VDM Verlag, in Deutsch, Taschenbuch.Nur diese Ausgabe anzeigen…
91%: Vannessa Uhlein/ Neele Claussen: The Art of Gaining and Retaining Customers (ISBN: 9783639444896) 2012, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
The Art of Gaining Retaining Customers: Effective Implementation of Marketing Tools
11 Angebote vergleichen
| Preise | 2013 | 2014 | 2015 |
|---|---|---|---|
| Schnitt | € 36,16 | € 42,41 | € 52,16 |
| Nachfrage |
1
Symbolbild
The Art of Gaining and Retaining Customers (2012)
DE PB NW RPISBN: 9783639444896 bzw. 3639444892, in Deutsch, Av Akademikerverlag Jul 2012, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, NDS, Germany.
This item is printed on demand - Print on Demand Titel. - Revision with unchanged content. As classical mass advertising is losing effectiveness to generate revenues, mar keting managers attach importance to alternative methods to gain and retain customers. In particular, sales promotion activities are popular to give pro spect customers an incentive to buy, whereas the relationship approach aims at establishing a long-lasting bond between provider and customer. In order to find out whether these tendencies provoke the desired actions, a survey among German consumers was conducted, investigating their attitude to wards determined marketing tools and each tool s impact on the purchase decision-making process. The existing deal-proneness towards the promotion tools samples, coupons, premiums, loyalty cards and sweepstakes and their ability to provoke purchase and re-purchase was examined. Further, this re search states possibilities to connect short-term activities with the long-rang ing relationship approach and is therefore of high value for marketing mana ger and consultants, company management, lectures and students of busi ness and media & communication studies; as well as for everyone who is curi ous to know which promotion tool is the German s favourite one. 76 pp. Englisch.
This item is printed on demand - Print on Demand Titel. - Revision with unchanged content. As classical mass advertising is losing effectiveness to generate revenues, mar keting managers attach importance to alternative methods to gain and retain customers. In particular, sales promotion activities are popular to give pro spect customers an incentive to buy, whereas the relationship approach aims at establishing a long-lasting bond between provider and customer. In order to find out whether these tendencies provoke the desired actions, a survey among German consumers was conducted, investigating their attitude to wards determined marketing tools and each tool s impact on the purchase decision-making process. The existing deal-proneness towards the promotion tools samples, coupons, premiums, loyalty cards and sweepstakes and their ability to provoke purchase and re-purchase was examined. Further, this re search states possibilities to connect short-term activities with the long-rang ing relationship approach and is therefore of high value for marketing mana ger and consultants, company management, lectures and students of busi ness and media & communication studies; as well as for everyone who is curi ous to know which promotion tool is the German s favourite one. 76 pp. Englisch.
2
Symbolbild
The Art of Gaining and Retaining Customers (2012)
DE PB NW RPISBN: 9783639444896 bzw. 3639444892, in Deutsch, AV Akademikerverlag Jul 2012, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Titel. Neuware - Revision with unchanged content. As classical mass advertising is losing effectiveness to generate revenues, mar keting managers attach importance to alternative methods to gain and retain customers. In particular, sales promotion activities are popular to give pro spect customers an incentive to buy, whereas the relationship approach aims at establishing a long-lasting bond between provider and customer. In order to find out whether these tendencies provoke the desired actions, a survey among German consumers was conducted, investigating their attitude to wards determined marketing tools and each tool s impact on the purchase decision-making process. The existing deal-proneness towards the promotion tools samples, coupons, premiums, loyalty cards and sweepstakes and their ability to provoke purchase and re-purchase was examined. Further, this re search states possibilities to connect short-term activities with the long-rang ing relationship approach and is therefore of high value for marketing mana ger and consultants, company management, lectures and students of busi ness and media & communication studies; as well as for everyone who is curi ous to know which promotion tool is the German s favourite one. 76 pp. Englisch.
This item is printed on demand - Print on Demand Titel. Neuware - Revision with unchanged content. As classical mass advertising is losing effectiveness to generate revenues, mar keting managers attach importance to alternative methods to gain and retain customers. In particular, sales promotion activities are popular to give pro spect customers an incentive to buy, whereas the relationship approach aims at establishing a long-lasting bond between provider and customer. In order to find out whether these tendencies provoke the desired actions, a survey among German consumers was conducted, investigating their attitude to wards determined marketing tools and each tool s impact on the purchase decision-making process. The existing deal-proneness towards the promotion tools samples, coupons, premiums, loyalty cards and sweepstakes and their ability to provoke purchase and re-purchase was examined. Further, this re search states possibilities to connect short-term activities with the long-rang ing relationship approach and is therefore of high value for marketing mana ger and consultants, company management, lectures and students of busi ness and media & communication studies; as well as for everyone who is curi ous to know which promotion tool is the German s favourite one. 76 pp. Englisch.
3
The Art of Gaining and Retaining Customers
DE PB NWISBN: 9783639444896 bzw. 3639444892, in Deutsch, Av Akademikerverlag, Taschenbuch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
buecher.de GmbH & Co. KG, [1].
Revision with unchanged content. As classical mass advertising is losing effectiveness to generate revenues, mar keting managers attach importance to alternative methods to gain and retain customers. In particular, sales promotion activities are popular to give pro spect customers an incentive to buy, whereas the relationship approach aims at establishing a long-lasting bond between provider and customer. In order to find out whether these tendencies provoke the desired actions, a survey among German consumers was conducted, investigating their attitude to wards determined marketing tools and each tool s impact on the purchase decision-making process. The existing deal-proneness towards the promotion tools samples, coupons, premiums, loyalty cards and sweepstakes and their ability to provoke purchase and re-purchase was examined. Further, this re search states possibilities to connect short-term activities with the long-rang ing relationship approach and is therefore of high value for marketing mana ger and consultants, company management, lectures and students of busi ness and media & communication studies as well as for everyone who is curi ous to know which promotion tool is the German s favourite one.76 S. 220 mmVersandfertig in 3-5 Tagen, Softcover.
buecher.de GmbH & Co. KG, [1].
Revision with unchanged content. As classical mass advertising is losing effectiveness to generate revenues, mar keting managers attach importance to alternative methods to gain and retain customers. In particular, sales promotion activities are popular to give pro spect customers an incentive to buy, whereas the relationship approach aims at establishing a long-lasting bond between provider and customer. In order to find out whether these tendencies provoke the desired actions, a survey among German consumers was conducted, investigating their attitude to wards determined marketing tools and each tool s impact on the purchase decision-making process. The existing deal-proneness towards the promotion tools samples, coupons, premiums, loyalty cards and sweepstakes and their ability to provoke purchase and re-purchase was examined. Further, this re search states possibilities to connect short-term activities with the long-rang ing relationship approach and is therefore of high value for marketing mana ger and consultants, company management, lectures and students of busi ness and media & communication studies as well as for everyone who is curi ous to know which promotion tool is the German s favourite one.76 S. 220 mmVersandfertig in 3-5 Tagen, Softcover.
4
Symbolbild
The Art of Gaining and Retaining Customers: Effective Implementation of Marketing Tools (2012)
DE PB NW RPISBN: 9783639444896 bzw. 3639444892, in Deutsch, AV Akademikerverlag, Taschenbuch, neu, Nachdruck.
Von Händler/Antiquariat, English-Book-Service - A Fine Choice [1048135], Waldshut-Tiengen, Germany.
This item is printed on demand for shipment within 3 working days.
This item is printed on demand for shipment within 3 working days.
5
The Art of Gaining and Retaining Customers
~EN PB NWISBN: 3639444892 bzw. 9783639444896, vermutlich in Englisch, AV Akademikerverlag, Taschenbuch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
6
The Art of Gaining and Retaining Customers
DE PB NWISBN: 9783836410533 bzw. 3836410532, in Deutsch, VDM Verlag Dr. Mueller e.K. Taschenbuch, neu.
Von Händler/Antiquariat, BuySomeBooks [52360437], Las Vegas, NV, U.S.A.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
8
Art of Gaining and Retaining Customers (2007)
DE NWISBN: 9783836410533 bzw. 3836410532, in Deutsch, VDM Verlag, VDM Verlag, VDM Verlag, neu.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Free Shipping on eligible orders over $25.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
9
The Art of Gaining and Retaining Customers
DE NWISBN: 9783639444896 bzw. 3639444892, in Deutsch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, neu.
Lieferung aus: Deutschland, zzgl. Versandkosten, Sofort lieferbar.
Effective Implementation of Marketing Tools, Effective Implementation of Marketing Tools.
Effective Implementation of Marketing Tools, Effective Implementation of Marketing Tools.
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