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100%: Mirjana Milenkovic: Global Advertising in a Cultural Context (ISBN: 9783836619950) in Englisch, Taschenbuch.
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100%: Mirjana Milenkovic: Global Advertising in a Cultural Context (ISBN: 9783836618595) diplom.de, in Deutsch, Taschenbuch.
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Global Advertising in a Cultural Context - 15 Angebote vergleichen
Preise | 2013 | 2014 | 2018 | 2019 |
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Schnitt | € 33,00 | € 33,00 | € 33,00 | € 33,00 |
Nachfrage |
1
Global Advertising in a Cultural Context
DE NW EB DL
ISBN: 9783836618595 bzw. 3836618591, in Deutsch, diplom.de, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, E-Book zum Download.
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2
Global Advertising in a Cultural Context
DE NW EB DL
ISBN: 9783836619950 bzw. 3836619954, in Deutsch, Diplomica Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Global Advertising in a Cultural Context: The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing the pros and cons of these approaches, it is essential that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to offend cultural fundamentals. In her book Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising. Describing the various local restrictions and obstacles international advertisers have to deal with, the challenge of global advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members` understanding of reality. On the basis of Hofstede`s Five Dimensions, cultures and their characteristics are described. The reader learns about the behavior in different cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives an insight into the specifics of worldwide advertising and the challenge of both approaches in strategy and execution in front of the cultural background. This book gives recommendations for successful global advertising on the basis of six different advertising approaches and their suitability to overcome cultural differences. Englisch, Ebook.
Global Advertising in a Cultural Context: The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing the pros and cons of these approaches, it is essential that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to offend cultural fundamentals. In her book Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising. Describing the various local restrictions and obstacles international advertisers have to deal with, the challenge of global advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members` understanding of reality. On the basis of Hofstede`s Five Dimensions, cultures and their characteristics are described. The reader learns about the behavior in different cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives an insight into the specifics of worldwide advertising and the challenge of both approaches in strategy and execution in front of the cultural background. This book gives recommendations for successful global advertising on the basis of six different advertising approaches and their suitability to overcome cultural differences. Englisch, Ebook.
3
Global Advertising in a Cultural Context
DE NW EB DL
ISBN: 9783836619950 bzw. 3836619954, in Deutsch, Diplomica Verlag GmbH, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, E-Book zum Download.
The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing the pros and cons of these approaches, it is essential that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to offend cultural fundamentals. In her book Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising. Describing the various local restrictions and obstacles international advertisers have to deal with, the challenge of global advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members understanding of reality. On the basis of Hofstedes Five Dimensions, cultures and their characteristics are described. The reader learns about the behavior in different cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives an insight into the specifics of worldwide advertising and the challenge of both approaches in strategy and execution in front of the cultural background. This book gives recommendations for successful global advertising on the basis of six different advertising approaches and their suitability to overcome cultural differences.
The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing the pros and cons of these approaches, it is essential that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to offend cultural fundamentals. In her book Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising. Describing the various local restrictions and obstacles international advertisers have to deal with, the challenge of global advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members understanding of reality. On the basis of Hofstedes Five Dimensions, cultures and their characteristics are described. The reader learns about the behavior in different cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives an insight into the specifics of worldwide advertising and the challenge of both approaches in strategy and execution in front of the cultural background. This book gives recommendations for successful global advertising on the basis of six different advertising approaches and their suitability to overcome cultural differences.
6
Global Advertising in a Cultural Context
~EN PB NW EB DL
ISBN: 9783836619950 bzw. 3836619954, vermutlich in Englisch, Bedey Media GmbH, Taschenbuch, neu, E-Book, elektronischer Download.
Global Advertising in a Cultural Context ab 33 € als pdf eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,.
7
Global Advertising in a Cultural Context
DE NW
ISBN: 9783836619950 bzw. 3836619954, in Deutsch, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkostenfrei.
Global Advertising in a Cultural Context ab 33 € als pdf eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,.
Global Advertising in a Cultural Context ab 33 € als pdf eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,.
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