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100%: Cermak, J (Editor), and Stloukal, I (Editor): Solid Phase Transformations II: Special Topic Volume, Invited Papers Only (Solid State Phenomena) (ISBN: 9783908451662) Trans Tech Publications 1, in Deutsch, Taschenbuch.
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47%: Sous la direction de: J. Cermak, Sous la direction de: I. Stloukal: Solid Phase Transformations II: Special Topic Volume, Invited Papers Only (Solid State Phenomena) (ISBN: 9780471492122) in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
Solid Phase Transformations II: Special Topic Volume, Invited Papers Only (Solid State Phenomena)
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Citizen Brands, Putting Society at the Heart of Your Business (2001)
EN HC NWISBN: 9780471492122 bzw. 0471492124, in Englisch, John Wiley And Sons Ltd, gebundenes Buch, neu.
Lieferung aus: Niederlande, 5-10 werkdagen.
bol.com.
What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business wor... What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: aeo Values (what the company stands for); aeo Corporate citizenship (playing an active role in society); aeo Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a companya s relationship with all the relevant people and institutions it has to deal with -- customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries -- brands -- are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post--industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.Soort: Met illustraties;Taal: Engels;Afmetingen: 21x232x158 mm;Gewicht: 522,00 gram;Verschijningsdatum: april 2001;ISBN10: 0471492124;ISBN13: 9780471492122; Engelstalig | Hardcover | 2001.
bol.com.
What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business wor... What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: aeo Values (what the company stands for); aeo Corporate citizenship (playing an active role in society); aeo Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a companya s relationship with all the relevant people and institutions it has to deal with -- customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries -- brands -- are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post--industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.Soort: Met illustraties;Taal: Engels;Afmetingen: 21x232x158 mm;Gewicht: 522,00 gram;Verschijningsdatum: april 2001;ISBN10: 0471492124;ISBN13: 9780471492122; Engelstalig | Hardcover | 2001.
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Citizen Brands: Putting Society at the Heart of Your Business
EN NWISBN: 9780471492122 bzw. 0471492124, in Englisch, Wiley, Vereinigte Staaten von Amerika, neu.
Lieferung aus: Deutschland, zzgl. Versandkosten, Versandfertig in 1 - 2 Wochen.
Putting Society at the Heart of Your Business, Markennamen sind ein wesentlicher Bestandteil unserer modernen Gesellschaft, denn sie beeinflussen in großem Umfang unser Handeln. Daher ist jeder Marketing Manager bestrebt, dass seine Marke alle anderen übertrifft, einen größeren Marktanteil hat und ihren Regalplatz länger behaupten kann. Willmott hat eine moderne Markenstrategie entwickelt, bei der die Marke als "Citizen Brand" Verantwortung für das Unternehmen tragen muss, z.B. im Umwelt- oder im ethischen Bereich. Die Vorteile der sog. "Citizen Brands" liegen klar auf der Hand: bessere Marktforschung, schnelleres Erkennen von potentiellen Problemen und schnelleres Reagieren, stärkeres Kundenvertrauen und erhöhte Kundentreue. Jüngste Forschungen haben gezeigt, dass "Citizen Brands" kommerziell erfolgreicher sind als Marken, die sich nicht auf gesellschaftliche Trends konzentrieren. Eine Fülle von Fallstudien und Beispielen internationaler Unternehmen demonstriert anschaulich, welche Unternehmen Willmotts Strategie bereits erf olgreich umgesetzt haben, z.B. Johnson & Johnson, Hewlett Packard, IBM, Ben & Jerry's, Levi's, Disney und McDonalds. Der Autor ist ein renommierter Experte auf dem Gebiet der Marktforschung; er ist einer der Gründer von Future Foundation, der führenden unabhängigen Marktforschungs- und Consultingorganisation in Großbritannien. What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: Values (what the company stands for); Corporate citizenship (playing an active role in society); Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a company s relationship with all the relevant people and institutions it has to deal with - customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries - brands - are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post-industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.
Putting Society at the Heart of Your Business, Markennamen sind ein wesentlicher Bestandteil unserer modernen Gesellschaft, denn sie beeinflussen in großem Umfang unser Handeln. Daher ist jeder Marketing Manager bestrebt, dass seine Marke alle anderen übertrifft, einen größeren Marktanteil hat und ihren Regalplatz länger behaupten kann. Willmott hat eine moderne Markenstrategie entwickelt, bei der die Marke als "Citizen Brand" Verantwortung für das Unternehmen tragen muss, z.B. im Umwelt- oder im ethischen Bereich. Die Vorteile der sog. "Citizen Brands" liegen klar auf der Hand: bessere Marktforschung, schnelleres Erkennen von potentiellen Problemen und schnelleres Reagieren, stärkeres Kundenvertrauen und erhöhte Kundentreue. Jüngste Forschungen haben gezeigt, dass "Citizen Brands" kommerziell erfolgreicher sind als Marken, die sich nicht auf gesellschaftliche Trends konzentrieren. Eine Fülle von Fallstudien und Beispielen internationaler Unternehmen demonstriert anschaulich, welche Unternehmen Willmotts Strategie bereits erf olgreich umgesetzt haben, z.B. Johnson & Johnson, Hewlett Packard, IBM, Ben & Jerry's, Levi's, Disney und McDonalds. Der Autor ist ein renommierter Experte auf dem Gebiet der Marktforschung; er ist einer der Gründer von Future Foundation, der führenden unabhängigen Marktforschungs- und Consultingorganisation in Großbritannien. What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: Values (what the company stands for); Corporate citizenship (playing an active role in society); Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a company s relationship with all the relevant people and institutions it has to deal with - customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries - brands - are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post-industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.
4
Citizen Brands: Putting Society at the Heart of Your Business
EN NWISBN: 9780471492122 bzw. 0471492124, in Englisch, Wiley, Vereinigte Staaten von Amerika, neu.
Lieferung aus: Schweiz, zzgl. Versandkosten, Versandfertig innert 3 Wochen.
Putting Society at the Heart of Your Business, Markennamen sind ein wesentlicher Bestandteil unserer modernen Gesellschaft, denn sie beeinflussen in grossem Umfang unser Handeln. Daher ist jeder Marketing Manager bestrebt, dass seine Marke alle anderen übertrifft, einen grösseren Marktanteil hat und ihren Regalplatz länger behaupten kann. Willmott hat eine moderne Markenstrategie entwickelt, bei der die Marke als "Citizen Brand" Verantwortung für das Unternehmen tragen muss, z.B. im Umwelt- oder im ethischen Bereich. Die Vorteile der sog. "Citizen Brands" liegen klar auf der Hand: bessere Marktforschung, schnelleres Erkennen von potentiellen Problemen und schnelleres Reagieren, stärkeres Kundenvertrauen und erhöhte Kundentreue. Jüngste Forschungen haben gezeigt, dass "Citizen Brands" kommerziell erfolgreicher sind als Marken, die sich nicht auf gesellschaftliche Trends konzentrieren. Eine Fülle von Fallstudien und Beispielen internationaler Unternehmen demonstriert anschaulich, welche Unternehmen Willmotts Strategie bereits erf olgreich umgesetzt haben, z.B. Johnson & Johnson, Hewlett Packard, IBM, Ben & Jerry's, Levi's, Disney und McDonalds. Der Autor ist ein renommierter Experte auf dem Gebiet der Marktforschung; er ist einer der Gründer von Future Foundation, der führenden unabhängigen Marktforschungs- und Consultingorganisation in Grossbritannien. What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: Values (what the company stands for); Corporate citizenship (playing an active role in society); Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a company s relationship with all the relevant people and institutions it has to deal with - customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries - brands - are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post-industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.
Putting Society at the Heart of Your Business, Markennamen sind ein wesentlicher Bestandteil unserer modernen Gesellschaft, denn sie beeinflussen in grossem Umfang unser Handeln. Daher ist jeder Marketing Manager bestrebt, dass seine Marke alle anderen übertrifft, einen grösseren Marktanteil hat und ihren Regalplatz länger behaupten kann. Willmott hat eine moderne Markenstrategie entwickelt, bei der die Marke als "Citizen Brand" Verantwortung für das Unternehmen tragen muss, z.B. im Umwelt- oder im ethischen Bereich. Die Vorteile der sog. "Citizen Brands" liegen klar auf der Hand: bessere Marktforschung, schnelleres Erkennen von potentiellen Problemen und schnelleres Reagieren, stärkeres Kundenvertrauen und erhöhte Kundentreue. Jüngste Forschungen haben gezeigt, dass "Citizen Brands" kommerziell erfolgreicher sind als Marken, die sich nicht auf gesellschaftliche Trends konzentrieren. Eine Fülle von Fallstudien und Beispielen internationaler Unternehmen demonstriert anschaulich, welche Unternehmen Willmotts Strategie bereits erf olgreich umgesetzt haben, z.B. Johnson & Johnson, Hewlett Packard, IBM, Ben & Jerry's, Levi's, Disney und McDonalds. Der Autor ist ein renommierter Experte auf dem Gebiet der Marktforschung; er ist einer der Gründer von Future Foundation, der führenden unabhängigen Marktforschungs- und Consultingorganisation in Grossbritannien. What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: Values (what the company stands for); Corporate citizenship (playing an active role in society); Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a company s relationship with all the relevant people and institutions it has to deal with - customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries - brands - are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post-industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.
5
Solid Phase Transformations II: Special Topic Volume, Invited Papers Only (2009)
EN USISBN: 9780471492122 bzw. 0471492124, in Englisch, 219 Seiten, Trans Tech Pubn, gebraucht.
Lieferung aus: Frankreich, Expédition sous 1 à 2 jours ouvrés.
Von Händler/Antiquariat, tousbouquins.
Broché, Label: Trans Tech Pubn, Trans Tech Pubn, Produktgruppe: Book, Publiziert: 2009-07-30, Studio: Trans Tech Pubn.
Von Händler/Antiquariat, tousbouquins.
Broché, Label: Trans Tech Pubn, Trans Tech Pubn, Produktgruppe: Book, Publiziert: 2009-07-30, Studio: Trans Tech Pubn.
6
Solid Phase Transformations II: Special Topic Volume, Invited Papers Only (Solid State Phenomena) (2009)
DE PBISBN: 9783908451662 bzw. 3908451663, in Deutsch, Trans Tech Pubn, Taschenbuch.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: DEU.
Von Händler/Antiquariat, Ergodebooks.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, Ergodebooks.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
7
Solid Phase Transformations II: Special Topic Volume, Invited Papers Only (Solid State Phenomena) (2009)
DE PB USISBN: 9783908451662 bzw. 3908451663, in Deutsch, Trans Tech Pubn, Taschenbuch, gebraucht.
Lieferung aus: Indien, Versandkosten nach: DEU.
Von Händler/Antiquariat, ROSE BOOKS.
Trans Tech Pubn , 2009. Paperback. LIKE NEW.
Von Händler/Antiquariat, ROSE BOOKS.
Trans Tech Pubn , 2009. Paperback. LIKE NEW.
8
Solid phase transformations II (1994)
DE PB NWISBN: 9783908451662 bzw. 3908451663, in Deutsch, Trans Tech Publications 1, Taschenbuch, neu.
Von Händler/Antiquariat, Powell's Books [9859], Portland, OR, U.S.A.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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