Dalian University of Technology. (higher vocational) Marketing (Second Edition) (marketing class) Yaxiang(Chinese Edition)(Old-Used)
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Von Händler/Antiquariat, liu xing [54261761], JiangSu, JS, China.
Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2009-02-01 Pages: 223 Publisher: Dalian University of Technology Press title: (higher vocational) Marketing (Second Edition) (marketing class) List Price: $ 25.00 Author: Zhao Yaxiang editor Publisher: Dalian University of Technology Press Publication Date :2009-2-1ISBN: 9787561132371 Words: 334.000 yards: 223 Edition: 2 Binding: Paperback: 16 Weight: Editor's Summary marketing (second version) is one of the new century. higher vocational teaching materials compiled by the Editorial Board group marketing class curriculum planning materials. Marketing is built on an economic science. behavioral science and modern management theory based on the application of scientific research to meet the market demand for corporate marketing activities of its regularity. with full ***ual comprehensive. practical characteristics. Market hero. marketing highlight the potential energy. not made out. and only sell products are nothing shocking slogan. From production based transformation to a market based economy tide. the value of marketing courses for college students of the new century. increasingly prominent. The materials on the basis of the first edition. with reference to the latest national marketing division issued by the national occupational standards . combined with the latest professional theory and education reform achievements Amendment perfect made with three salient features: 1. Necessary introduction to the basic theoretical context. the teaching materials. through the link to supplement the knowledge and small cases. and combine truth in the King. promote student King and reasonable interlinked. 2. To highlight specifically set marketing vocational skills training. vocational skills training modules through thematic points. Case and actions speak louder than words. and other forms of focus on training. to build. improve reading 'market Marketing professional skills. 3. Title keynote popular. funny. entertaining. Learning characteristics of the teaching materials for vocational students to ensure teaching materials based on rigor. abandon the traditional textbook chapter named on pure conceptualization format throughout each section of the title with a popular. funny named . thereby promoting better comprehend. understand and grasp the essence of marketing knowledge. The directory first basics market and marketing the first section of the market: more than just a place to sell things the market mechanism in section II of Section 3 Marketing: an invisible hand: Wine is also afraid of deep alley fourth Festival Marketing: knowledge from the second chapter of the consumer first consumer demand this practice is essential: turnip cabbage all have love Section II consumer motivation: the buying behavior hearts password third consumer psychology: People look for it to thousands of Baidu Section IV consumer behavior: Weak water three thousand monarch to take which scoop vocational skills training marketing environment first marketing environment: do not seek a global insufficient to seek a domain Section II macro environment: Shun prosper Section III micro-environment: against the will perish Section IV competition analysis: hijab off opponents to vocational skills training Chapter marketing information first marketing message: Know thyself. before Baizhanbudai Section II market research: no investigation. no right to speak first three research methods: For good work. we must first weapon the fourth quarter demand forecast: Forewarned is forearmed. without prejudging the waste of vocational skills training the second STP CHAPTER market segmentation Section 1 market segmentation: I Art of site I call the shots Section II subsistence market segmentation: I had my taste of the third quarter of production. market segmentation: Your of your ingenuity vocational skills training Chapter target market Section 1 target mar.

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