Advertising and Sales Promotion: An Indian Perspective
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Advertising and Sales Promotion (2011)
EN PB NWISBN: 9788190832281 bzw. 819083228X, in Englisch, ANE Books, Taschenbuch, neu.
Lieferung aus: Indien, Usually dispatched within 1-2 business days.
Von Händler/Antiquariat, Bookshelff.
About the Book Advertising is a discipline undergoing rapid change. We have moved from Print to Electronic Media to Internet Advertising. Students and practitioners of advertising need to be exposed to the latest trends in advertising and sales promotion. Advertising and Sales Promotion: An Indian Perspective deals with various business like dealing in consumer products, industrial products, services, corporate public relations, and social marketing. The book exposes the readers to the basics of advertising. Contents 1. Introduction, 2. Before the Market Economy, 3. The Marketing Concept, 4. Marketing Communications, 5. The Communication Process, 6. Advertising Purpose and Benefit, 7. Role of Advertising Agency, 8. Advertising Planning, 9. Setting Objectives, 10. Positioning: Creative Planning, 11. Media Planning, 12. Direct Marketing, 13. Sales Promotion, 14. Publicity and Public Relations, 15. Personal Selling, 16. Advertising Over Internet, 17. Point of Purchase or Point of Sale, 18. Marketing Communication for Industrial Products, 19. Corporate or Institutional Communications, 20. Rural Marketing Communications, 21. Marketing Communication: Going Global, 22. Marketing Communications for not for Profit, 23. Advertising and the Brand, 24. Measuring Advertising Effectiveness, 25. Event Management, 26. Regulation in Advertising, 27. Influence of Cinema, Case Studies,/ Appendice, Bibilography About the Authors Prof.V.S.Padmanabhan began his career with consumer, pharmaceuticals and household products with Atlanta (East) in Kolkata. He then moved to McCann Erickson to develop and manage business for South India. He has also worked with Indian Airlines managing the Public Relations and Corporate Image of the Airlines as well as Promotion of Tourism. In 1981, he took charge of Marketing Consultants and Agencies (a Karnataka Government enterprise). He was the president of International Advertising Association India chapter, besides being Director at world level. He was, Paperback, लेबल: ANE Books, ANE Books, उत्पाद समूह: Book, प्रकाशित: 2011-12-01, स्टूडियो: ANE Books, बिक्री रैंक: 635842.
Von Händler/Antiquariat, Bookshelff.
About the Book Advertising is a discipline undergoing rapid change. We have moved from Print to Electronic Media to Internet Advertising. Students and practitioners of advertising need to be exposed to the latest trends in advertising and sales promotion. Advertising and Sales Promotion: An Indian Perspective deals with various business like dealing in consumer products, industrial products, services, corporate public relations, and social marketing. The book exposes the readers to the basics of advertising. Contents 1. Introduction, 2. Before the Market Economy, 3. The Marketing Concept, 4. Marketing Communications, 5. The Communication Process, 6. Advertising Purpose and Benefit, 7. Role of Advertising Agency, 8. Advertising Planning, 9. Setting Objectives, 10. Positioning: Creative Planning, 11. Media Planning, 12. Direct Marketing, 13. Sales Promotion, 14. Publicity and Public Relations, 15. Personal Selling, 16. Advertising Over Internet, 17. Point of Purchase or Point of Sale, 18. Marketing Communication for Industrial Products, 19. Corporate or Institutional Communications, 20. Rural Marketing Communications, 21. Marketing Communication: Going Global, 22. Marketing Communications for not for Profit, 23. Advertising and the Brand, 24. Measuring Advertising Effectiveness, 25. Event Management, 26. Regulation in Advertising, 27. Influence of Cinema, Case Studies,/ Appendice, Bibilography About the Authors Prof.V.S.Padmanabhan began his career with consumer, pharmaceuticals and household products with Atlanta (East) in Kolkata. He then moved to McCann Erickson to develop and manage business for South India. He has also worked with Indian Airlines managing the Public Relations and Corporate Image of the Airlines as well as Promotion of Tourism. In 1981, he took charge of Marketing Consultants and Agencies (a Karnataka Government enterprise). He was the president of International Advertising Association India chapter, besides being Director at world level. He was, Paperback, लेबल: ANE Books, ANE Books, उत्पाद समूह: Book, प्रकाशित: 2011-12-01, स्टूडियो: ANE Books, बिक्री रैंक: 635842.
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Advertising and Sales Promotion: An Indian Perspective (2011)
EN PB NWISBN: 9788190832281 bzw. 819083228X, in Englisch, Ane Books Pvt. Ltd, Taschenbuch, neu.
Lieferung aus: Indien, शिपिंग लागत के लिए: IND.
Von Händler/Antiquariat, A - Z Books.
Ane Books Pvt. Ltd, 2011. First edition. Softcover. New. Advertising is a discipline undergoing rapid change. We have moved from Print to Electronic Media to Internet Advertising. Students and practitioners of advertising need to be exposed to the latest trends in advertising and sales promotion. Advertising and Sales Promotion: An Indian Perspective deals with various business like dealing in consumer products, industrial products, services, corporate public relations, and social marketing. The book exposes the readers to the basics of advertising. Contents 1. Introduction, 2. Before the Market Economy, 3. The Marketing Concept, 4. Marketing Communications, 5. The Communication Process, 6. Advertising Purpose and Benefit, 7. Role of Advertising Agency, 8. Advertising Planning, 9. Setting Objectives, 10. Positioning: Creative Planning, 11. Media Planning, 12. Direct Marketing, 13. Sales Promotion, 14. Publicity and Public Relations, 15. Personal Selling, 16. Advertising Over Internet, 17. Point of Purchase or Point of Sale, 18. Marketing Communication for Industrial Products, 19. Corporate or Institutional Communications, 20. Rural Marketing Communications, 21. Marketing Communication: Going Global, 22. Marketing Communications for not for Profit, 23. Advertising and the Brand, 24. Measuring Advertising Effectiveness, 25. Event Management, 26. Regulation in Advertising, 27. Influence of Cinema, Case Studies,/ Appendice, Bibilography Printed Pages: 349.
Von Händler/Antiquariat, A - Z Books.
Ane Books Pvt. Ltd, 2011. First edition. Softcover. New. Advertising is a discipline undergoing rapid change. We have moved from Print to Electronic Media to Internet Advertising. Students and practitioners of advertising need to be exposed to the latest trends in advertising and sales promotion. Advertising and Sales Promotion: An Indian Perspective deals with various business like dealing in consumer products, industrial products, services, corporate public relations, and social marketing. The book exposes the readers to the basics of advertising. Contents 1. Introduction, 2. Before the Market Economy, 3. The Marketing Concept, 4. Marketing Communications, 5. The Communication Process, 6. Advertising Purpose and Benefit, 7. Role of Advertising Agency, 8. Advertising Planning, 9. Setting Objectives, 10. Positioning: Creative Planning, 11. Media Planning, 12. Direct Marketing, 13. Sales Promotion, 14. Publicity and Public Relations, 15. Personal Selling, 16. Advertising Over Internet, 17. Point of Purchase or Point of Sale, 18. Marketing Communication for Industrial Products, 19. Corporate or Institutional Communications, 20. Rural Marketing Communications, 21. Marketing Communication: Going Global, 22. Marketing Communications for not for Profit, 23. Advertising and the Brand, 24. Measuring Advertising Effectiveness, 25. Event Management, 26. Regulation in Advertising, 27. Influence of Cinema, Case Studies,/ Appendice, Bibilography Printed Pages: 349.
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Symbolbild
Advertising and Sales Promotion: An Indian Perspective (2011)
EN PB NW FEISBN: 9788190832281 bzw. 819083228X, in Englisch, Ane Books Pvt. Ltd, Taschenbuch, neu, Erstausgabe.
Von Händler/Antiquariat, A - Z Books [61818224], New Delhi, DELHI, India.
Advertising is a discipline undergoing rapid change. We have moved from Print to Electronic Media to Internet Advertising. Students and practitioners of advertising need to be exposed to the latest trends in advertising and sales promotion. Advertising and Sales Promotion: An Indian Perspective deals with various business like dealing in consumer products, industrial products, services, corporate public relations, and social marketing. The book exposes the readers to the basics of advertising. Contents 1. Introduction, 2. Before the Market Economy, 3. The Marketing Concept, 4. Marketing Communications, 5. The Communication Process, 6. Advertising Purpose and Benefit, 7. Role of Advertising Agency, 8. Advertising Planning, 9. Setting Objectives, 10. Positioning: Creative Planning, 11. Media Planning, 12. Direct Marketing, 13. Sales Promotion, 14. Publicity and Public Relations, 15. Personal Selling, 16. Advertising Over Internet, 17. Point of Purchase or Point of Sale, 18. Marketing Communication for Industrial Products, 19. Corporate or Institutional Communications, 20. Rural Marketing Communications, 21. Marketing Communication: Going Global, 22. Marketing Communications for not for Profit, 23. Advertising and the Brand, 24. Measuring Advertising Effectiveness, 25. Event Management, 26. Regulation in Advertising, 27. Influence of Cinema, Case Studies,/ Appendice, Bibilography Printed Pages: 349.
Advertising is a discipline undergoing rapid change. We have moved from Print to Electronic Media to Internet Advertising. Students and practitioners of advertising need to be exposed to the latest trends in advertising and sales promotion. Advertising and Sales Promotion: An Indian Perspective deals with various business like dealing in consumer products, industrial products, services, corporate public relations, and social marketing. The book exposes the readers to the basics of advertising. Contents 1. Introduction, 2. Before the Market Economy, 3. The Marketing Concept, 4. Marketing Communications, 5. The Communication Process, 6. Advertising Purpose and Benefit, 7. Role of Advertising Agency, 8. Advertising Planning, 9. Setting Objectives, 10. Positioning: Creative Planning, 11. Media Planning, 12. Direct Marketing, 13. Sales Promotion, 14. Publicity and Public Relations, 15. Personal Selling, 16. Advertising Over Internet, 17. Point of Purchase or Point of Sale, 18. Marketing Communication for Industrial Products, 19. Corporate or Institutional Communications, 20. Rural Marketing Communications, 21. Marketing Communication: Going Global, 22. Marketing Communications for not for Profit, 23. Advertising and the Brand, 24. Measuring Advertising Effectiveness, 25. Event Management, 26. Regulation in Advertising, 27. Influence of Cinema, Case Studies,/ Appendice, Bibilography Printed Pages: 349.
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