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Marketing of Services - 8 Angebote vergleichen
Bester Preis: € 2,96 (vom 05.03.2017)Marketing of Services, Quality Dimensions (2011)
ISBN: 9788177082562 bzw. 8177082566, Sprache unbekannt, Garima Gupta, gebundenes Buch, neu.
bol.com.
The commercial market for services is huge and is expanding worldwide. In India, the services sector accounts for the largest share of the Gross Domestic Product. In fact, it is the growth performance of the services sector which is sustaining the overall growth of the Indian economy in the face of a stagnating agricultural sector. In the wake of the liberalization and openness policies of the Indian government, the marketing of services has become highly competitive. The focus of service provid... The commercial market for services is huge and is expanding worldwide. In India, the services sector accounts for the largest share of the Gross Domestic Product. In fact, it is the growth performance of the services sector which is sustaining the overall growth of the Indian economy in the face of a stagnating agricultural sector. In the wake of the liberalization and openness policies of the Indian government, the marketing of services has become highly competitive. The focus of service providers has shifted from internal performance to external factors, such as customers' satisfaction. Resultantly, the quality of the services provided has become the key source of differentiation in the market for various services. Quality is usually a slippery concept, easy to visualize yet difficult to define. As per Japan's production philosophy, quality implies zero defects in the firm's offerings. Quality of service is the cornerstone of achieving success among competing services. Various policy measures have been undertaken by the government of India to make India's services sector internationally competitive. This book deals with the quality aspect of marketing of services, focusing on the following services: banking services, hospital services, and services provided by fast food restaurants.Taal: Engels;Afmetingen: 0x155x230 mm;Gewicht: 492,00 gram;Verschijningsdatum: januari 2011;ISBN10: 8177082566;ISBN13: 9788177082562; Engelstalig | Hardcover | 2011.
Marketing Of Services (2010)
ISBN: 9788191064292 bzw. 8191064294, in Englisch, International Book House (p) Ltd Mumbai, Taschenbuch, neu.
Von Händler/Antiquariat, MADAAN BOOK COLLECTION.
Marketing Of Services, Paperback, लेबल: International Book House (p) Ltd Mumbai, International Book House (p) Ltd Mumbai, उत्पाद समूह: Book, प्रकाशित: 2010, स्टूडियो: International Book House (p) Ltd Mumbai.
Marketing Of Services (2010)
ISBN: 9788191064292 bzw. 8191064294, in Englisch, International Book House (p) Ltd Mumbai, Taschenbuch, gebraucht.
Von Händler/Antiquariat, PK Textbooks.
Marketing Of Services, Paperback, लेबल: International Book House (p) Ltd Mumbai, International Book House (p) Ltd Mumbai, उत्पाद समूह: Book, प्रकाशित: 2010, स्टूडियो: International Book House (p) Ltd Mumbai.
Marketing of Services: Quality Dimensions (2011)
ISBN: 9788177082562 bzw. 8177082566, Sprache unbekannt, New Century Publications, gebundenes Buch, gebraucht.
Von Händler/Antiquariat, Hall Street Books, NY, Brooklyn, [RE:5].
Hard cover.
Marketing of Services: Quality Dimensions
ISBN: 9788177082562 bzw. 8177082566, Sprache unbekannt, New Century Publications, gebundenes Buch, neu.
Marketing-of-Services~~Garima-Gupta, Marketing of Services: Quality Dimensions, Hardcover.
Marketing of Services; Quality Dimensions (2011)
ISBN: 9788177082562 bzw. 8177082566, Sprache unbekannt, New Century Publications, gebundenes Buch, neu.
Von Händler/Antiquariat, Gulls Nest Books, OR, Portland, [RE:5].
Hardcover.