- Brandwashed - eBook - 8 Angebote vergleichen

Lieferung aus: Niederlande, direct te downloaden.
Hoe bedrijven ons manipuleren en overhalen om te kopenBen jij gebrandwashed? Ooit gezwicht voor een zeurend kind dat per se speelgoed van een bepaald merk wilde hebben? Ooit een boek gekocht alleen omdat het op de bestsellerlijst stond? Slaap je met je iPhone tussen jou en je partner? Ooit iets geliked op Facebook? Ja, dan ben ook jij gebrandwashed! Marketinggoeroe Martin Lindstrom weet waarover hij praat want hij strijdt al twintig jaar aan de frontlinie van de merkenoorlog. Nu beschrijft hij voor het eerst de psychologische trucs en valstrikken die marketeers en adverteerders gebruiken om de waarheid te verhullen, ons te manipuleren en over te halen om te kopen. Op basis van de ervaringen die hij heeft opgedaan bij de grootste en winstgevendste bedrijven ter wereld en opzienbarend nieuw onderzoek dat speciaal voor dit boek is uitgevoerd, onthult hij de bestbewaarde geheimen van de marketingwereld, waaronder: De schokkende manieren waarop marketeers zich richten op zeer jonge... tijdelijk bij bestelling van euro 20,00 of meer gratis verzending.

Lieferung aus: Deutschland, zzgl. Versandkosten, Sofort per Download lieferbar.
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Foreword by Morgan Spurlock From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. From the Hardcover edition.

Lieferung aus: Vereinigte Staaten von Amerika, in-stock.
From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations: Intentionally target children at an alarmingly young age Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives Purposely adjust their formulas in order to make their products chemically addictive And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions-the Hidden Persuaders of the 21st century-and shows why they are more insidious and pervasive than ever.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
From the bestselling author of Buyology comes a shocking insiders look at how todays global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations: Intentionally target children at an alarmingly young age Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives Purposely adjust their formulas in order to make their products chemically addictive And much, much more.This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.

Lieferung aus: Deutschland, zzgl. Versandkosten.
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.

Lieferung aus: Deutschland, in-stock.
Martin Lindstrom, um dos mais importantes profissionais de marketing do mundo, desvenda todas as estratégias secretas do marketing e da propaganda. Se você já comprou brinquedos de marcas específicas a pedido dos seus filhos, leu um livro só porque ele estava na lista de best-sellers, dormiu com o seu iPhone debaixo do travesseiro, "curtiu" algo no Facebook OU aceitou o cartão fidelidade de uma loja, então você foi brandwashed. Martin Lindstrom sabe disso porque participa da guerra das marcas há mais de vinte anos. E agora ele aponta os holofotes para o seu próprio campo de trabalho e revela todas as estratégias psicológicas usadas para manipular nossas mentes e nos persuadir a comprar.

O lado oculto do marketing - controlamos o que compramos OU são as empresas que escolhem por nós? O lado oculto do marketing - controlamos o que compramos OU são as empresas que escolhem por nós?

Lieferung aus: Niederlande, Direct downloaden.
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