From Media Hype to Twitter Storm - 3 Angebote vergleichen

Bester Preis: 104,99 (vom 02.08.2018)
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9789048532100 - From Media Hype to Twitter Storm

From Media Hype to Twitter Storm

Lieferung erfolgt aus/von: Niederlande NL NW

ISBN: 9789048532100 bzw. 9048532108, in Holländisch, neu.

The word media hype is often used as rhetorical argument to dismiss waves of media attention as overblown, disproportional and exaggerated. But these explosive news waves, as well as - nowadays - the twitter storms, are object of scientific research, because they are an important phenomenon in the public area. Sometimes it is indeed 'much ado about nothing' but in many cases these media storms have play an important role in political issues, scandals and crises. Twitter storms sometimes ruin reputations within hours. Although different concepts are used, such as media hypes, news waves, media storms, information cascades or risk amplification, all the studies in this book refer to the same process in which key events trigger a chain of reactions and interactions, building up huge news waves in the media or rapidly spreading social epidemics in the social media. This book offers the first comprehensive overview of this important topic. It is not only interesting for scholars and students in media and journalism, but also for professionals in PR and communication, crisis communication and reputation management. Media en Communicatie, Communicatie.
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9789048532100 - &nbsp: From Media Hype to Twitter Storm
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From Media Hype to Twitter Storm

Lieferung erfolgt aus/von: Niederlande NL NW EB DL

ISBN: 9789048532100 bzw. 9048532108, in Holländisch, neu, E-Book, elektronischer Download.

Lieferung aus: Niederlande, exclusief verzendkosten.
The word media hype is often used as rhetorical argument to dismiss waves of media attention as overblown, disproportional and exaggerated. But these explosive news waves, as well as - nowadays - the twitter storms, are object of scientific research, because they are an important phenomenon in the public area. Sometimes it is indeed'much ado about nothing' but in many cases these media storms have play an important role in political issues, scandals and crises. Twitter storms sometimes ruin.
3
9789048532100 - From Media Hype to Twitter Storm

From Media Hype to Twitter Storm

Lieferung erfolgt aus/von: Niederlande NL NW EB DL

ISBN: 9789048532100 bzw. 9048532108, in Holländisch, Amsterdam University Press, neu, E-Book, elektronischer Download.

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