European Business and Brand Building (Paperback) - 5 Angebote vergleichen
Bester Preis: € 14,40 (vom 29.10.2015)1
European Business and Brand Building
EN USISBN: 9789052017938 bzw. 905201793X, in Englisch, gebraucht.
Lieferung aus: Deutschland, 3.
A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contr, A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in the industry.
A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contr, A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in the industry.
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European business and brand building. (2012)
ENISBN: 9789052017938 bzw. 905201793X, in Englisch.
Lieferung aus: Deutschland, Versandkosten in die BRD.
Von Händler/Antiquariat, Fundus-Online GbR.
Bruxelles, Lang, 264 S. Originalbroschur. Aufkleber. - Caution: Brands at Work! Branding between Time, History, and Financial Markets. Luciano Segreto -- Unilever and Its Brands since the 1950s. Competitive Threats and Strategic Responses. Peter Miskell -- The Building of Michelin`s Corporate Image and Brand. Dominique Barjot & Francesco Tesi -- Suchard. A Swiss Chocolate Brand. Somewhere in between Traditional and Modern Cultures. Laurent Tissot -- Champagne. A Distinguished Wine? The Creation of Champagne`s Brand Image. Claire Desbois-Thibault -- A Reassessment of the Business History of the French Luxury Sector. The Emergence of a New Business. Model and a Renewed Corporate Image (from the 1970s). Hubert Bonin -- The Ascendance of the Italian Fashion Brands (1970-2000). Elisabetta Merlo -- The Invention of the Camper Brand. Brand Building of Mallorca Shoe-Manufacturing. Carles Manera & Jaume Garau-Taberner -- Corporate Growth and Changes in Brand Identity. The Case of the Zara Group. Xoán Carmona Badia -- Operation Abundance. Brands and Polish Consumers after WWII. Mariusz Jastrzqb -- European Values and European Brands: Corporate Culture and Commercial Identity. Hubert Bonin. ISBN 9789052017938Wirtschaft [Management] 2012.
Von Händler/Antiquariat, Fundus-Online GbR.
Bruxelles, Lang, 264 S. Originalbroschur. Aufkleber. - Caution: Brands at Work! Branding between Time, History, and Financial Markets. Luciano Segreto -- Unilever and Its Brands since the 1950s. Competitive Threats and Strategic Responses. Peter Miskell -- The Building of Michelin`s Corporate Image and Brand. Dominique Barjot & Francesco Tesi -- Suchard. A Swiss Chocolate Brand. Somewhere in between Traditional and Modern Cultures. Laurent Tissot -- Champagne. A Distinguished Wine? The Creation of Champagne`s Brand Image. Claire Desbois-Thibault -- A Reassessment of the Business History of the French Luxury Sector. The Emergence of a New Business. Model and a Renewed Corporate Image (from the 1970s). Hubert Bonin -- The Ascendance of the Italian Fashion Brands (1970-2000). Elisabetta Merlo -- The Invention of the Camper Brand. Brand Building of Mallorca Shoe-Manufacturing. Carles Manera & Jaume Garau-Taberner -- Corporate Growth and Changes in Brand Identity. The Case of the Zara Group. Xoán Carmona Badia -- Operation Abundance. Brands and Polish Consumers after WWII. Mariusz Jastrzqb -- European Values and European Brands: Corporate Culture and Commercial Identity. Hubert Bonin. ISBN 9789052017938Wirtschaft [Management] 2012.
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a cura di: Luciano Segreto, a cura di: Hubert Bonin, a cura di: Andrzej K. Kozminski, a cura di: Carles Manera, a cura di: Manfred Pohl
European Business and Brand Building (2012)
EN US FEISBN: 9789052017938 bzw. 905201793X, in Englisch, 264 Seiten, Peter Lang Pub Inc, gebraucht, Erstausgabe.
Lieferung aus: Italien, Generalmente spedito in 1-2 giorni lavorativi.
Von Händler/Antiquariat, nearfine-italia.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, nearfine-italia.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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Sous la direction de: Luciano Segreto, Sous la direction de: Hubert Bonin, Sous la direction de: Andrzej K. Kozminski, Sous la direction de: Carles Manera
European Business and Brand Building (2012)
EN US FEISBN: 9789052017938 bzw. 905201793X, in Englisch, 264 Seiten, European Interuniversity Press, gebraucht, Erstausgabe.
Lieferung aus: Frankreich, Expédition sous 1 à 2 jours ouvrés.
Von Händler/Antiquariat, momox fr.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, momox fr.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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Sous la direction de: Luciano Segreto, Sous la direction de: Hubert Bonin, Sous la direction de: Andrzej K. Kozminski, Sous la direction de: Carles Manera
European Business and Brand Building (2012)
EN NW FEISBN: 9789052017938 bzw. 905201793X, in Englisch, 264 Seiten, European Interuniversity Press, neu, Erstausgabe.
Lieferung aus: Frankreich, Expédition sous 1 à 2 jours ouvrés.
Von Händler/Antiquariat, Book Depository FR.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, Book Depository FR.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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