Does Success Breed Success?: Effects of News and Advertising on Corporate Reputation
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Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, butlerrarebooks.
This book focuses on the impact of media coverage and advertising on the reputation of companies and sectors. Seeing that this type of research is still in its infancy, a scientific journey has been undertaken across the different fields of political communication, corporate reputation, marketing, and advertising. The empirical part of this book is based on analysis of the news and the reputation of eight large Dutch companies and two sectors. The results reveal how different types of news and advertising intensity influence a companys reputation. In this book scholars will find an exciting extension of agenda-setting theory that opens new research frontiers. Business professionals will find important insights and evidence about the role of mass communication in the world of commerce and finance. For both audiences, Does success breed success? is the opening gambit for new perspectives on the powerful role of mass communication in the world of business. Paperback, Ausgabe: Aksant imprint, Label: Amsterdam University Press, Amsterdam University Press, Produktgruppe: Book, Publiziert: 2004-06-15, Studio: Amsterdam University Press, Verkaufsrang: 10069272.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, allnewbooks.
This book focuses on the impact of media coverage and advertising on the reputation of companies and sectors. Seeing that this type of research is still in its infancy, a scientific journey has been undertaken across the different fields of political communication, corporate reputation, marketing, and advertising. The empirical part of this book is based on analysis of the news and the reputation of eight large Dutch companies and two sectors. The results reveal how different types of news and advertising intensity influence a companys reputation. In this book scholars will find an exciting extension of agenda-setting theory that opens new research frontiers. Business professionals will find important insights and evidence about the role of mass communication in the world of commerce and finance. For both audiences, Does success breed success? is the opening gambit for new perspectives on the powerful role of mass communication in the world of business. Paperback, Ausgabe: Aksant imprint, Label: Amsterdam University Press, Amsterdam University Press, Produktgruppe: Book, Publiziert: 2004-06-15, Studio: Amsterdam University Press, Verkaufsrang: 11377982.

Von Händler/Antiquariat, Summit Read [55383221], Summit, NJ, U.S.A.
Good condition, some are ex-library and can have markings.

Lieferung aus: Italien, Generalmente spedito in 1-2 giorni lavorativi.
Von Händler/Antiquariat, BooksPlus Italy.
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Lieferung aus: Italien, Temporaneamente non disponibile. Se fai subito un ordine, effettueremo la consegna non appena sarà disponibile. Ti invieremo un'e-mail con una data di consegna stimata non appena avremo ulteriori informazioni. Non verranno effettuati addebiti sulla tua carta di credito fino alla spedizione dell'articolo.
Von Händler/Antiquariat, Amazon.it.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen