The trade marketing dimension - 2 Angebote vergleichen

Lieferung aus: Niederlande, 3 werkdagen.
The Trade Marketing Dimension was written for commercial professionals in the Consumer Goods industry, their retailer-counterparts and others in the chain, as well as academicians; a must for those who need a practical and realistic marketing model in planning their business targets.Here's what others have to say:'[The Trade Marketing Dimension] is structured clearly, easy to follow and quite well written. ... not at all boring or preaching: ... breezy, even humorous and thus fun to read while still managing to build its conceptual arguments in cogent and step-wise fashion. ... The first several chapters serve as a lucid and accurate history ... and hence do a nice job in setting up today's industry landscape. For that reason alone, I would suggest that every trade marketer have this book on his shelf. The industry has needed this book for a long time. [Its] greatest contribution is the strate¬gic model. With so many forces at play, many not always transparent, models are needed to... tijdelijk bij bestelling van euro 20,00 of meer gratis verzending.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Usually dispatched within 1-2 business days.
Von Händler/Antiquariat, Brit-Books.
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