Content and Media Factors in Advertising Format: Paperback
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Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Vault Media.
This book contains a fine selection of scientific research about advertising. Based on solid empirical research, each contribution deals with important topics that are highly relevant to both the development of theory and professional advertising practice. Two aspects, crucial in advertising campaigns, form the central focus of the book: the "content" of the advertising message and the "media" through which these messages are brought to public attention. Contributors include established and well-known researchers from Germany, Austria, Italy, the Netherlands, Denmark, Australia, and the United States. Peter Neijens is professor of communication sciences and director of the Amsterdam School of Communications Research (ASCoR). Constanze Hess now heads the Research and Development Department at the Rheinische Post in Dsseldorf, Germany. Bas van den Putte is a senior associate professor at the Amsterdam School of Communications Research (ASCoR). Edith Smit is a senior associate professor at ASCoR and director of the Foundation for Fundamental Research on Commercial Communication (SWOCC). Paperback, Label: Het Spinhuis, Het Spinhuis, Produktgruppe: Book, Publiziert: 2005-03-01, Studio: Het Spinhuis, Verkaufsrang: 13028240.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 24 hours.
Von Händler/Antiquariat, Amazon.com.
This book contains a fine selection of scientific research about advertising. Based on solid empirical research, each contribution deals with important topics that are highly relevant to both the development of theory and professional advertising practice. Two aspects, crucial in advertising campaigns, form the central focus of the book: the "content" of the advertising message and the "media" through which these messages are brought to public attention. Contributors include established and well-known researchers from Germany, Austria, Italy, the Netherlands, Denmark, Australia, and the United States. Peter Neijens is professor of communication sciences and director of the Amsterdam School of Communications Research (ASCoR). Constanze Hess now heads the Research and Development Department at the Rheinische Post in Dsseldorf, Germany. Bas van den Putte is a senior associate professor at the Amsterdam School of Communications Research (ASCoR). Edith Smit is a senior associate professor at ASCoR and director of the Foundation for Fundamental Research on Commercial Communication (SWOCC). Paperback, Label: Het Spinhuis, Het Spinhuis, Produktgruppe: Book, Publiziert: 2005-03-01, Studio: Het Spinhuis, Verkaufsrang: 13028240.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Usually dispatched within 1-2 business days.
Von Händler/Antiquariat, swestbooks.
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Von Händler/Antiquariat, Amazon.de.
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Von Händler/Antiquariat, Amazon.it.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen