CityEvents: Place Selling in a Media Age 9789056294946 by Paperback
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Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkosten nach: UKR.
Von Händler/Antiquariat, Bramcote Books Ltd.
Amsterdam: Amsterdam University Press, 2007. Addresses the question of how cities have been raising their profile internationally by hosting large international events throughout the twentieth century; front cover starting to curl at edge else in fine condition with bright unmarked text and uncreased spine; pp 275. First Edition. Soft Cover. Very Good.

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Large international events like the Olympic Games put cities on the world map. CityEvents, place selling in a Media Age addresses the question how cities have been raising their profile internationally by hosting large international events throughout the twentieth century. It explores this question by introducing the CityEvent model. This model allows for the study of large international events from a threefold perspective, analytically integrating the roles of the media, host cities and event owners with each other. By means of this model, developments and transformations in the hosting of events are reconstructed in relation to historical developments in the media. This thesis provides a history of event-based place selling and simultaneously offers insights into the hosting of current and future events. The cities of Amsterdam, Berlin and Helsinki, both as hosts of the Olympic Games and as European Capitals of Culture, feature as case studies.

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Large international events like the Olympic Games put cities on the world map. CityEvents, place selling in a Media Age addresses the question how cities have been raising their profile internationally by hosting large international events throughout the twentieth century. It explores this question by introducing the CityEvent model. This model allows for the study of large international events from a threefold perspective, analytically integrating the roles of the media, host cities and event O... Large international events like the Olympic Games put cities on the world map. CityEvents, place selling in a Media Age addresses the question how cities have been raising their profile internationally by hosting large international events throughout the twentieth century. It explores this question by introducing the CityEvent model. This model allows for the study of large international events from a threefold perspective, analytically integrating the roles of the media, host cities and event owners with each other. By means of this model, developments and transformations in the hosting of events are reconstructed in relation to historical developments in the media. This thesis provides a history of event-based place selling and simultaneously offers insights into the hosting of current and future events. The cities of Amsterdam, Berlin and Helsinki, both as hosts of the Olympic Games and as European Capitals of Culture, feature as case studies.Taal: Engels;Vertaald uit het: Nederlands;Afmetingen: 18x234x156 mm;Gewicht: 472,00 gram;Verschijningsdatum: februari 2008;Druk: 1;ISBN10: 9056294946;ISBN13: 9789056294946; Engelstalig | Paperback | 2008.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: UKR.
Von Händler/Antiquariat, Ergodebooks.
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Von Händler/Antiquariat, Russell Books Ltd.
Amsterdam University Press. PAPERBACK. 9056294946 Special order direct from the distributor . New.