Television Is the New Television Lib/E: The Unexpected Triumph of Old Media in the Digital Age
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Lieferung aus: Vereinigte Staaten von Amerika, in-stock.
The closer the new media future gets, the further victory appears." -Michael WolffThis is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn't come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed?Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance. Sure, the darlings of new media-Buzzfeed, HuffPo, Politico, and many more-keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet. Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: the Web, social media, and various mobile platforms are not the new television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads-but they're aggregators, not content creators. As major brands conclude that banner ads next to text basically don't work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phon.

Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, AHA-BUCH [61614070], Einbeck, Germany.
Gebraucht - Sehr gut SG - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt - 'The closer the new media future gets, the further victory appears.' --Michael WolffThis is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn't come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance.Sure, the darlings of new media-Buzzfeed, HuffPo, Politico, and many more-keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet.Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: The Web, social media, and various mobile platforms are not the new television. Television is the new television.We all know that Google and Facebook are thriving by selling online ads-but they're aggregators, not content creators. As major brands conclude that banner ads next to text basically don't work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn't change the balance of power. Television by any other name is the game everybody is trying to win-including outlets like The Wall Street Journal that never used to play the game at all.Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what's really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now. 224 pp. Englisch, Books.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd.
arts music and photography,business,business and investing,computers,computers and technology,performing arts,science and math,social science,social sciences, Television Is the New Television : The Unexpected Triumph of Old Media in the Digital Age, The closer the new media future gets, the further victory appears." --Michael Wolff This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn't come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed? Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance. Sure, the darlings of new media-- Buzzfeed , HuffPo , Politico, and many more--keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet. Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Free shipping.
Von Händler/Antiquariat, Book Depository International [58762574], London, United Kingdom.
Language: English . Brand New. Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn t working for any content creator, old or new. Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival.

Lieferung aus: Vereinigte Staaten von Amerika, Not yet published.
Von Händler/Antiquariat, Amazon.com.
"The closer the new media future gets, the further victory appears." --Michael Wolff This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed? Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance. Sure, the darlings of new media—Buzzfeed, HuffPo, Politico, and many more—keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet. Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: the Web, social media, and various mobile platforms are not the new television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads—but they’re aggregators, not content creators. As major brands conclude that banner ads next to text basically don’t work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn’t change the balance of power. Television by any other name is the game everybody is trying to win—including outlets like The Wall Street Journal that never used to play the game at all. Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what’s really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now. From the Hardcover edition., Paperback, Label: Portfolio, Portfolio, Produktgruppe: Book, Publiziert: 2017-02-07, Freigegeben: 2017-02-07, Studio: Portfolio, Verkaufsrang: 4334846.

Lieferung aus: Niederlande, Direct beschikbaar.
bol.com.
The closer the new media future gets, the further victory appears. --Michael Wolff This is a book about what happens when the smartestpeople in the room decide something is inevitable, andyet it doesn t come to pass. What happens when omenshave been misread, tea leaves misinterpreted, gurusembarrassed? Twenty years after the Netscape IPO, ten years afterthe birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of oldmedia. CBS, News Corp, Disney, ... The closer the new media future gets, the further victory appears. --Michael Wolff This is a book about what happens when the smartestpeople in the room decide something is inevitable, andyet it doesn t come to pass. What happens when omenshave been misread, tea leaves misinterpreted, gurusembarrassed? Twenty years after the Netscape IPO, ten years afterthe birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of oldmedia. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and makingbig bucks. The New York Times still earns far more fromprint ads than from digital ads. Super Bowl commercialsare more valuable than ever. Banner ad space on Yahoocan be bought for a relative pittance. Sure, the darlings of new media Buzzfeed, HuffPo, Politico, and many more keep attracting ever moretraffic, in some cases truly phenomenal traffic. But asMichael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financingrounds are based on assumptions that were wrong fromthe start, and become more wrong with each passingyear. The consequences of this folly are far reaching foranyone who cares about good journalism, enjoys bingeingon Netflix, works with advertising, or plans to have arole in the future of the Internet. Wolff set out to write an honest guide to the changingmedia landscape, based on a clear-eyed evaluationof who really makes money and how. His conclusion: theWeb, social media, and various mobile platforms are notthe new television. Television is the new television. We all know that Google and Facebook are thriving byselling online ads but they re aggregators, not contentcreators. As major brands conclude that banner ads nextto text basically don t work, the value of digital traffic tocontent-driven sites has plummeted, while the value ofa television audience continues to rise. Even if millionsnow watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn t change the balanceof power. Television by any other name is the gameeverybody is trying to win including outlets like TheWall Street Journal that never used to play the game at all. Drawing on his unparalleled sources in corner officesfrom Rockefeller Center to Beverly Hills, Wolff tells uswhat s really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall.Whether he riles you or makes you cheer, his book willchange how you think about media, technology, and theway we live now. Productinformatie:Taal: Engels;Afmetingen: 25x210x145 mm;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Geschikt voor: Alle e-readers te koop bij bol.com (of compatible met Adobe DRM). Telefoons/tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac met Adobe reader software;Geschikt voor: 18 jaar en ouder;ISBN10: 0698405528;ISBN13: 9780698405523; Engels | Ebook | 2015.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days, Real shipping costs can differ.
Von Händler/Antiquariat, wesaveyou$.
Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new. Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival. MP3 CD, Edition: MP3 - Unabridged CD, Format: Audiobook, Format: MP3 Audio, Format: Unabridged, Label: Tantor Audio, Tantor Audio, Product group: Book, Published: 2015-06-23, Studio: Tantor Audio, Sales rank: 1552177.

Lieferung aus: Deutschland, Versandkostenfrei, Shipping in 2 weeks.
*Television Is the New Television Lib/E: The Unexpected Triumph of Old Media in the Digital Age* / CD für 72 € / Aus dem Bereich: Hörbücher.

Lieferung aus: Deutschland, zzgl. Versandkosten.
The Unexpected Triumph of Old Media in the Digital Age, The Unexpected Triumph of Old Media in the Digital Age.