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100%: Stephen Wunker/ Jessica Wattman: Jobs to Be Done: A Roadmap for Customer-Centered Innovation (ISBN: 9798200603442) GILDAN MEDIA, auch als Hörbuch.Nur diese Ausgabe anzeigen…
100%: David Farber, Jessica Wattman, Stephen Wunker: Jobs to Be Done: A Roadmap for Customer-Centered Innovation (Agency/Distributed) (ISBN: 9780814438084) 2016, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
100%: Stephen Wunker/ Jessica Wattman: Jobs to Be Done: A Roadmap for Customer-Centered Innovation (ISBN: 9798200603435) GILDAN MEDIA, auch als Hörbuch.Nur diese Ausgabe anzeigen…
87%: Wunker, Stephen, and Wattman, Jessica, and Farber, David: Jobs To Be Done: A Roadmap For Customer-centered Innovation (ISBN: 9780814438039) 2016, in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
Jobs to Be Done: A Roadmap for Customer-Centered Innovation
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Bester Preis: € 29,00 (vom 28.09.2023)1
Jobs to Be Done: A Roadmap for Customer-Centered Innovation
EN USISBN: 0814438032 bzw. 9780814438039, in Englisch, AMACOM, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
used books,books, Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovationprocess, revealing how to: - Gather valuable customer insights - Turn those insights into new product ideas - Test and iterate until you find success Follow the steps in Jobs to Be Done , and you'll arrive at solutions that are both original and profitable.
used books,books, Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovationprocess, revealing how to: - Gather valuable customer insights - Turn those insights into new product ideas - Test and iterate until you find success Follow the steps in Jobs to Be Done , and you'll arrive at solutions that are both original and profitable.
2
Jobs To Be Done: A Roadmap For Customer-centered Innovation
~EN NWISBN: 9780814438039 bzw. 0814438032, vermutlich in Englisch, AMACOM (American Management Association), Vereinigte Staaten von Amerika, neu.
Lieferung aus: Kanada, In magazzino, più spese di spedizione.
In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary theory behind Jobs to Be Done argues that people purchase products and services to solve a specific problem or fulfill a distinct need. For example, people down shovel down Rocky Road and Buttered Pecan ice cream because they want nuts, marshmallows, and gobs of frozen goodness, but because they feel the need to celebrate, indulge, or bond with friends and family. But how can this simple concept be best utilized for your company''s success?This groundbreaking book, with its Jobs Roadmap, is intended to remake how companies approach their market. Successful innovation doesn''t begin with a brainstorming session--it starts with the customer. Learn how to put that into practice by discovering how to:. Gather valuable customer insights. Turn those insights into new product ideas. Test and iterate until you find successDon''t miss out on what Foreword Reviews described as "highly organized and expertly crafted. . . . Company leaders looking for ways to institutionalize innovation are sure to find it here." To maximize your company''s success, begin with the customer!
In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary theory behind Jobs to Be Done argues that people purchase products and services to solve a specific problem or fulfill a distinct need. For example, people down shovel down Rocky Road and Buttered Pecan ice cream because they want nuts, marshmallows, and gobs of frozen goodness, but because they feel the need to celebrate, indulge, or bond with friends and family. But how can this simple concept be best utilized for your company''s success?This groundbreaking book, with its Jobs Roadmap, is intended to remake how companies approach their market. Successful innovation doesn''t begin with a brainstorming session--it starts with the customer. Learn how to put that into practice by discovering how to:. Gather valuable customer insights. Turn those insights into new product ideas. Test and iterate until you find successDon''t miss out on what Foreword Reviews described as "highly organized and expertly crafted. . . . Company leaders looking for ways to institutionalize innovation are sure to find it here." To maximize your company''s success, begin with the customer!
3
Jobs to be Done: A Roadmap for Customer-Centered Innovation
EN NWISBN: 9780814438039 bzw. 0814438032, in Englisch, AMACOM (American Management Association), United States of America, neu.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, in-stock.
Successful innovation doesn t begin with a brainstorming session it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want. and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They re not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insightsTurn those insights into new product ideasTest and iterate until you find successFollow the steps in Jobs to Be Done, and you ll arrive at solutions that are both original and profitable.
Successful innovation doesn t begin with a brainstorming session it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want. and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They re not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insightsTurn those insights into new product ideasTest and iterate until you find successFollow the steps in Jobs to Be Done, and you ll arrive at solutions that are both original and profitable.
4
Jobs to Be Done (2016)
EN NW EB DLISBN: 9780814438084 bzw. 0814438083, in Englisch, AMACOM, AMACOM, AMACOM, neu, E-Book, elektronischer Download.
Lieferung aus: Kanada, in-stock.
Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want. and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) - and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insightsTurn those insights into new product ideasTest and iterate until you find successFollow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable.
Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want. and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) - and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insightsTurn those insights into new product ideasTest and iterate until you find successFollow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable.
5
Jobs To Be Done: A Roadmap For Customer-centered Innovation
EN NWISBN: 9780814438039 bzw. 0814438032, in Englisch, Amacom, neu.
Lieferung aus: Kanada, Lagernd, zzgl. Versandkosten.
Stephen Wunker, Jessica Wattman, David Farber, Books, Business and Finance, Management and Leadership, Jobs To Be Done: A Roadmap For Customer-centered Innovation, Let your CUSTOMERS drive innovation. Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lackeda way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: - Gather valuable customer insights - Turn those insights into new product ideas - Test and iterate until you find success Follow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable.
Stephen Wunker, Jessica Wattman, David Farber, Books, Business and Finance, Management and Leadership, Jobs To Be Done: A Roadmap For Customer-centered Innovation, Let your CUSTOMERS drive innovation. Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lackeda way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: - Gather valuable customer insights - Turn those insights into new product ideas - Test and iterate until you find success Follow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable.
6
Jobs to Be Done, A Roadmap for Customer-Centered Innovation (2016)
EN NW EBISBN: 9780814438084 bzw. 0814438083, in Englisch, Amacom, neu, E-Book.
Lieferung aus: Niederlande, Direct beschikbaar.
bol.com.
Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They’re not buying ice cream, for example, but celebrat... Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They’re not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) — and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insightsTurn those insights into new product ideasTest and iterate until you find success Follow the steps in Jobs to Be Done, and you’ll arrive at solutions that are both original and profitable.Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Geschikt voor: Alle e-readers geschikt voor ebooks in ePub formaat. Tablet of smartphone voorzien van een app zoals de bol.com Kobo app.;Verschijningsdatum: november 2016;ISBN10: 0814438083;ISBN13: 9780814438084; Engelstalig | Ebook | 2016.
bol.com.
Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They’re not buying ice cream, for example, but celebrat... Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They’re not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) — and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insightsTurn those insights into new product ideasTest and iterate until you find success Follow the steps in Jobs to Be Done, and you’ll arrive at solutions that are both original and profitable.Taal: Engels;Formaat: ePub met kopieerbeveiliging (DRM) van Adobe;Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ;Geschikt voor: Alle e-readers geschikt voor ebooks in ePub formaat. Tablet of smartphone voorzien van een app zoals de bol.com Kobo app.;Verschijningsdatum: november 2016;ISBN10: 0814438083;ISBN13: 9780814438084; Engelstalig | Ebook | 2016.
7
Jobs to Be Done: A Roadmap for Customer-Centered Innovation (Agency/Distributed) (2016)
EN NW EB DLISBN: 9780814438084 bzw. 0814438083, in Englisch, 224 Seiten, AMACOM, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, E-Book zum Download, Versandkostenfrei.
Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) -- and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insightsTurn those insights into new product ideasTest and iterate until you find successFollow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable. Advance Praise for Jobs to be Done: "As companies struggle to predict whether people will choose one product over another, Jobs to be Done gives a clear method for understanding what will make goods stand out. The steps it provides will help maximize the likelihood that your product will succeed." -- Jennifer Saenz, Chief Marketing Officer, Frito-Lay "Jobs to be Done takes what has become an essential theory for gauging customer needs and turns it into a structured approach to innovation based on what really drives behavior. It provides a coherent and highly actionable set of tools that you can put to use right away." -- Vijay Govindarajan, Coxe Distinguished Professor, Dartmouth College, Tuck School of Business "The Jobs methodology is core to how Nestlé approaches the front end of innovation. This book brings innovation to the next level, offering extremely practical steps to create opportunity in both established and new markets." -- Doug Munk, Director, Innovation and Strategy, Nestlé USA, Kindle Edition, Format: Kindle eBook, Label: AMACOM, AMACOM, Produktgruppe: eBooks, Publiziert: 2016-11-15, Freigegeben: 2016-10-31, Studio: AMACOM, Verkaufsrang: 182419.
Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) -- and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insightsTurn those insights into new product ideasTest and iterate until you find successFollow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable. Advance Praise for Jobs to be Done: "As companies struggle to predict whether people will choose one product over another, Jobs to be Done gives a clear method for understanding what will make goods stand out. The steps it provides will help maximize the likelihood that your product will succeed." -- Jennifer Saenz, Chief Marketing Officer, Frito-Lay "Jobs to be Done takes what has become an essential theory for gauging customer needs and turns it into a structured approach to innovation based on what really drives behavior. It provides a coherent and highly actionable set of tools that you can put to use right away." -- Vijay Govindarajan, Coxe Distinguished Professor, Dartmouth College, Tuck School of Business "The Jobs methodology is core to how Nestlé approaches the front end of innovation. This book brings innovation to the next level, offering extremely practical steps to create opportunity in both established and new markets." -- Doug Munk, Director, Innovation and Strategy, Nestlé USA, Kindle Edition, Format: Kindle eBook, Label: AMACOM, AMACOM, Produktgruppe: eBooks, Publiziert: 2016-11-15, Freigegeben: 2016-10-31, Studio: AMACOM, Verkaufsrang: 182419.
8
Jobs to Be Done: A Roadmap for Customer-Centered Innovation (2016)
EN NW EB DLISBN: 9780814438084 bzw. 0814438083, in Englisch, 224 Seiten, AMACOM, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, E-Book zum Download, Versandkostenfrei.
Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) -- and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insightsTurn those insights into new product ideasTest and iterate until you find successFollow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable. Advance Praise for Jobs to be Done: "As companies struggle to predict whether people will choose one product over another, Jobs to be Done gives a clear method for understanding what will make goods stand out. The steps it provides will help maximize the likelihood that your product will succeed." -- Jennifer Saenz, Chief Marketing Officer, Frito-Lay "Jobs to be Done takes what has become an essential theory for gauging customer needs and turns it into a structured approach to innovation based on what really drives behavior. It provides a coherent and highly actionable set of tools that you can put to use right away." -- Vijay Govindarajan, Coxe Distinguished Professor, Dartmouth College, Tuck School of Business "The Jobs methodology is core to how Nestlé approaches the front end of innovation. This book brings innovation to the next level, offering extremely practical steps to create opportunity in both established and new markets." -- Doug Munk, Director, Innovation and Strategy, Nestlé USA, Kindle Edition, Format: Kindle eBook, Label: AMACOM, AMACOM, Produktgruppe: eBooks, Publiziert: 2016-11-15, Freigegeben: 2016-10-31, Studio: AMACOM, Verkaufsrang: 45612.
Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets) -- and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to: Gather valuable customer insightsTurn those insights into new product ideasTest and iterate until you find successFollow the steps in Jobs to Be Done, and you'll arrive at solutions that are both original and profitable. Advance Praise for Jobs to be Done: "As companies struggle to predict whether people will choose one product over another, Jobs to be Done gives a clear method for understanding what will make goods stand out. The steps it provides will help maximize the likelihood that your product will succeed." -- Jennifer Saenz, Chief Marketing Officer, Frito-Lay "Jobs to be Done takes what has become an essential theory for gauging customer needs and turns it into a structured approach to innovation based on what really drives behavior. It provides a coherent and highly actionable set of tools that you can put to use right away." -- Vijay Govindarajan, Coxe Distinguished Professor, Dartmouth College, Tuck School of Business "The Jobs methodology is core to how Nestlé approaches the front end of innovation. This book brings innovation to the next level, offering extremely practical steps to create opportunity in both established and new markets." -- Doug Munk, Director, Innovation and Strategy, Nestlé USA, Kindle Edition, Format: Kindle eBook, Label: AMACOM, AMACOM, Produktgruppe: eBooks, Publiziert: 2016-11-15, Freigegeben: 2016-10-31, Studio: AMACOM, Verkaufsrang: 45612.
9
Jobs to Be Done: A Roadmap for Customer-Centered Innovation (Agency/Distributed) (2016)
EN HC NWISBN: 9780814438039 bzw. 0814438032, in Englisch, 224 Seiten, AMACOM, gebundenes Buch, neu.
Neu ab: $14.00 (32 Angebote)
Gebraucht ab: $11.51 (16 Angebote)
Zu den weiteren 48 Angeboten bei Amazon.com
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, yzyabooks.
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love? Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. But Jobs to Be Done offers a far more precise and effective approach: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve. Using the Jobs method, it becomes easy to see that people don't really need a 1/4-inch drill bit, but a 1/4-inch hole. They're not just buying ice cream, but also celebration, bonding, and indulgence. This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. Social media newcomer Snapchat, for example, used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life, in the moment, without filters and "like" buttons. Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by innovation expert Stephen Wunker and his team. From unlocking customer insights to ideation to iteration, you'll learn how to: * Figure out what customers really want, even if they can't express it * Sort out valuable insights from less useful customer data * Dig into the underlying "why" of consumer behavior, not just the "what" * Target unaddressed jobs to be done that have the power to disrupt * Identify key customer segments you didn't know existed * Develop solutions that work with ingrained habits, not against them * Use a Jobs-based lens to get a broader view of the competition * Generate better ideas in brainstorming sessions and vet your solutions * Sidestep common mistakes, such as engaging in "feature wars" * Spot emerging trends that are changing how customers will behave * Work customer insights into the design process * And much more Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. Hardcover, Label: AMACOM, AMACOM, Produktgruppe: Book, Publiziert: 2016-11-15, Studio: AMACOM, Verkaufsrang: 49008.
Von Händler/Antiquariat, yzyabooks.
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love? Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. But Jobs to Be Done offers a far more precise and effective approach: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve. Using the Jobs method, it becomes easy to see that people don't really need a 1/4-inch drill bit, but a 1/4-inch hole. They're not just buying ice cream, but also celebration, bonding, and indulgence. This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. Social media newcomer Snapchat, for example, used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life, in the moment, without filters and "like" buttons. Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by innovation expert Stephen Wunker and his team. From unlocking customer insights to ideation to iteration, you'll learn how to: * Figure out what customers really want, even if they can't express it * Sort out valuable insights from less useful customer data * Dig into the underlying "why" of consumer behavior, not just the "what" * Target unaddressed jobs to be done that have the power to disrupt * Identify key customer segments you didn't know existed * Develop solutions that work with ingrained habits, not against them * Use a Jobs-based lens to get a broader view of the competition * Generate better ideas in brainstorming sessions and vet your solutions * Sidestep common mistakes, such as engaging in "feature wars" * Spot emerging trends that are changing how customers will behave * Work customer insights into the design process * And much more Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. Hardcover, Label: AMACOM, AMACOM, Produktgruppe: Book, Publiziert: 2016-11-15, Studio: AMACOM, Verkaufsrang: 49008.
10
Jobs to Be Done: A Roadmap for Customer-Centered Innovation
DE NW ABISBN: 9798200603442 bzw. 820060344X, in Deutsch, GILDAN MEDIA, neu, Hörbuch.
Lieferung aus: Deutschland, Versandkostenfrei, Shipping in 2 weeks.
*Jobs to Be Done: A Roadmap for Customer-Centered Innovation* / MP3 für 29 € / Aus dem Bereich: Hörbücher.
*Jobs to Be Done: A Roadmap for Customer-Centered Innovation* / MP3 für 29 € / Aus dem Bereich: Hörbücher.
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