The Art of Being Unreasonable: Lessons in Unconventional Thinking
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Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of «unreasonable thinking» has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, «reasonable» people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the «unreasonable» principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success. Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go. Бизнес-Книги/Зарубежная деловая литература, book.

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Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success. Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go., Kindle Edition, Edition: 1, Format: Kindle eBook, Label: Wiley, Wiley, Product group: eBooks, Published: 2012-04-19, Release date: 2012-04-19, Studio: Wiley, Sales rank: 88635.

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Unorthodox success principles from a billionaire entrepreneur and philanthropistEli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles from negotiating to risk-taking, from investing to hiring that have made Eli Broad such a success.Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los AngelesHis investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell researchAt his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader regionEli Broad is the founder of two Fortune 500 companies: KB Home and SunAmericaIf you're stuck doing what reasonable people do and not getting anywhere let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

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Lessons in Unconventional Thinking, Unorthodox success principles from a billionaire entrepreneurand philanthropistEli Broad´s embrace of ´´unreasonable thinking´´ has helped himbuild two Fortune 500 companies, amass personal billions, and usehis wealth to create a new approach to philanthropy. He has helpedto fund scientific research institutes, K-12 education reform, andsome of the world´s greatest contemporary art museums. By contrast,´´reasonable´´ people come up with all the reasons something new anddifferent can´t be done, because, after all, no one else has doneit that way. This book shares the ´´unreasonable´´principles--from negotiating to risk-taking, from investing tohiring--that have made Eli Broad such a success.* Broad helped to create the Frank Gehry-designed Walt DisneyConcert Hall, the Museum of Contemporary Art, the BroadContemporary Art Museum at the Los Angeles County Museum of Art,and The Broad, a new museum being built in downtown LosAngeles* His investing approach to philanthropy has led to the creationof scientific and medical research centers in the fields of genomicmedicine and stem cell research* At his alma mater, Michigan State University, he endowed afull-time M.B.A. program, and he and his wife have funded a newcontemporary art museum on campus to serve the broader region* Eli Broad is the founder of two Fortune 500 companies: KB Homeand SunAmericaIf you´re stuck doing what reasonable people do--and notgetting anywhere--let Eli Broad show you how to beunreasonable, and see how far your next endeavor can go. PDF, 13.04.2012.

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About the Book: The Art of Being Unreasonable: Lessons In Unconventional Thinking Eli Broads embrace of unreasonable thinking has helped him buildtwo Fortune 500 companies, amass personal billions, and use hiswealth to create a new approach to philanthropy. He has helped tofund scientific research institutes, K-12 education reform, andsome of the worlds greatest contemporary art museums. By contrast,reasonable people come up with all the reasons something new anddifferent cant be done, because, after all, no one else has done itthat way. This book shares the unreasonable principles-fromnegotiating to risk-taking, from investing to hiring-that have madeEli Broad such a success. Contents The Art of Being Unreasonable Why Not? The Powerful Question Forget Conventional Wisdom Do Your Homework No Matter How Much Time It Takes The Value of Being Second How to Work 24/7 and Still Get 8 Hours of Sleep Bright and Young Is a Winning Combination Risk How to Get Results Leverage Marketing Investing Negotiation The Logic of Being Logical I Aint Nothing but a Hound Dog Is That the Best You Can Do? Motivating People by ChallengingThem Competition Its Better to Be Respected Than Loved Giving Back Education: Never Let a Crisis Go to Waste The Unreasonableness of Art and Artists Reflections and Second Thoughts Appendix Eli Broad Career Highlights Index About the Author: Eli Broad Eli Broad is an entrepreneur, philanthropist, and the founder oftwo Fortune 500 companies: KB Home and SunAmerica. He is aninternationally known art collector and museum patron, and hasreceived national media coverage in 60 Minutes, The New York Times,and other venues, for his role in the creation of Los Angelescultural institutions including the Frank Gehry-designed DisneyConcert Hall, The LA Museum of Contemporary Art, the Los AngelesCounty Museum of Art, and the California Institute of Technology.He is also on the Board of the Museum of Modern Art in NewYork. Paperback, लेबल: Wiley India Pvt Ltd, Wiley India Pvt Ltd, उत्पाद समूह: Book, प्रकाशित: 2012-07-27, स्टूडियो: Wiley India Pvt Ltd, बिक्री रैंक: 131136.

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