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Online Brand Communities: Using the Social Web for Branding and Marketing (Progress in IS)
18 Angebote vergleichen
Bester Preis: € 64,19 (vom 24.01.2024)Online Brand Communities
ISBN: 9783319796840 bzw. 3319796844, vermutlich in Englisch, Springer Nature, Taschenbuch, neu.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. Soft cover.
Online Brand Communities
ISBN: 9783319248264 bzw. 331924826X, vermutlich in Englisch, Springer Shop, neu, E-Book, elektronischer Download.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. eBook.
Online Brand Communities - Using the Social Web for Branding and Marketing
ISBN: 9783319248264 bzw. 331924826X, vermutlich in Englisch, Springer International Publishing, neu, E-Book, elektronischer Download.
Online Brand Communities: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. Englisch, Ebook.
Online Brand Communities (2015)
ISBN: 9783319248264 bzw. 331924826X, in Englisch, Springer, Springer, Springer, neu, E-Book, elektronischer Download.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for user.
Online Brand Communities
ISBN: 9783319248264 bzw. 331924826X, vermutlich in Englisch, Springer International Publishing, Taschenbuch, neu.
Online Brand Communities (2016)
ISBN: 9783319248240 bzw. 3319248243, in Deutsch, gebundenes Buch, neu.
Erscheinungsdatum: 10.01.2016, Medium: Buch, Einband: Gebunden, Titel: Online Brand Communities, Titelzusatz: Using the Social Web for Branding and Marketing, Autor: Martínez-López, Francisco J. // Anaya-Sánchez, Rafael // Aguilar-Illescas, Rocio // Molinillo, Sebastián, Verlag: Springer-Verlag GmbH // Springer International Publishing, Sprache: Englisch, Schlagworte: E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // informatik // Wirtschaftsinformatik // Wirtschaft // Kommunikatives Handeln // Wirtschaftsmathematik // Wirtschaftsrechnen // Marktforschung // Datenverarbeitung // Anwendungen // Betrieb // Verwaltung // BUSINESS & ECONOMICS // General // Businesskommunikation und // präsentation // Wirtschaftsmathematik und // IT-Management // Unternehmensanwendungen, Rubrik: Wirtschaft // Werbung, Marketing, Abbildungen: Bibliographie, Herkunft: NIEDERLANDE (NL), Reihe: Progress in IS, Informationen: Book, Gewicht: 547 gr, Verkäufer: averdo.
Online Brand Communities: Using the Social Web for Branding and Marketing
ISBN: 9783319248240 bzw. 3319248243, in Deutsch, Springer-Verlag/Sci-Tech/Trade, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Online Brand Communities: Using the Social Web for Branding and Marketing
ISBN: 9783319248240 bzw. 3319248243, in Deutsch, Springer International Publishing, gebundenes Buch, neu.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen