Von dem Buch Online Brand Communities: Using the Social Web for Branding and Marketing (Progress in IS) haben wir 3 gleiche oder sehr ähnliche Ausgaben identifiziert!
Falls Sie nur an einem bestimmten Exempar interessiert sind, können Sie aus der folgenden Liste jenes wählen, an dem Sie interessiert sind:
100%: Francisco J. Martínez-López, Rafael Anaya, Rocio Aguilar, Sebastián Molinillo: Online Brand Communities: Using the Social Web for Branding and Marketing (Progress in IS) (ISBN: 9783319796840) 2017, Springer Nature, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
100%: Francisco J. Martínez-l, Rafael Anaya, Rocio Aguilar: Online Brand Communities: Using the Social Web for Branding and Marketing (ISBN: 9783319248240) in Deutsch, Broschiert.Nur diese Ausgabe anzeigen…
100%: Francisco J. Martínez-López, Rafael Anaya, Rocio Aguilar, Sebastián Molinillo: Online Brand Communities (ISBN: 9783319248264) 2015, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
Online Brand Communities: Using the Social Web for Branding and Marketing (Progress in IS)
18 Angebote vergleichen
Bester Preis: € 64,19 (vom 24.01.2024)1
Online Brand Communities
~EN PB NWISBN: 9783319796840 bzw. 3319796844, vermutlich in Englisch, Springer Nature, Taschenbuch, neu.
Lieferung aus: Deutschland, Lagernd, zzgl. Versandkosten.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. Soft cover.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. Soft cover.
2
Online Brand Communities
~EN NW EB DLISBN: 9783319248264 bzw. 331924826X, vermutlich in Englisch, Springer Shop, neu, E-Book, elektronischer Download.
Lieferung aus: Italien, Lagernd, zzgl. Versandkosten.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. eBook.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. eBook.
3
Online Brand Communities - Using the Social Web for Branding and Marketing
~EN NW EB DLISBN: 9783319248264 bzw. 331924826X, vermutlich in Englisch, Springer International Publishing, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, Versandkostenfrei.
Online Brand Communities: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. Englisch, Ebook.
Online Brand Communities: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. Englisch, Ebook.
4
Online Brand Communities (2015)
EN NW EB DLISBN: 9783319248264 bzw. 331924826X, in Englisch, Springer, Springer, Springer, neu, E-Book, elektronischer Download.
Lieferung aus: Australien, in-stock.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for user.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for user.
5
Online Brand Communities
~EN PB NWISBN: 9783319248264 bzw. 331924826X, vermutlich in Englisch, Springer International Publishing, Taschenbuch, neu.
Online Brand Communities ab 83.49 € als pdf eBook: Using the Social Web for Branding and Marketing Progress in IS. Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet,.
6
Online Brand Communities (2016)
DE HC NWISBN: 9783319248240 bzw. 3319248243, in Deutsch, gebundenes Buch, neu.
Lieferung aus: Deutschland, Next Day, Versandkostenfrei.
Erscheinungsdatum: 10.01.2016, Medium: Buch, Einband: Gebunden, Titel: Online Brand Communities, Titelzusatz: Using the Social Web for Branding and Marketing, Autor: Martínez-López, Francisco J. // Anaya-Sánchez, Rafael // Aguilar-Illescas, Rocio // Molinillo, Sebastián, Verlag: Springer-Verlag GmbH // Springer International Publishing, Sprache: Englisch, Schlagworte: E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // informatik // Wirtschaftsinformatik // Wirtschaft // Kommunikatives Handeln // Wirtschaftsmathematik // Wirtschaftsrechnen // Marktforschung // Datenverarbeitung // Anwendungen // Betrieb // Verwaltung // BUSINESS & ECONOMICS // General // Businesskommunikation und // präsentation // Wirtschaftsmathematik und // IT-Management // Unternehmensanwendungen, Rubrik: Wirtschaft // Werbung, Marketing, Abbildungen: Bibliographie, Herkunft: NIEDERLANDE (NL), Reihe: Progress in IS, Informationen: Book, Gewicht: 547 gr, Verkäufer: averdo.
Erscheinungsdatum: 10.01.2016, Medium: Buch, Einband: Gebunden, Titel: Online Brand Communities, Titelzusatz: Using the Social Web for Branding and Marketing, Autor: Martínez-López, Francisco J. // Anaya-Sánchez, Rafael // Aguilar-Illescas, Rocio // Molinillo, Sebastián, Verlag: Springer-Verlag GmbH // Springer International Publishing, Sprache: Englisch, Schlagworte: E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // informatik // Wirtschaftsinformatik // Wirtschaft // Kommunikatives Handeln // Wirtschaftsmathematik // Wirtschaftsrechnen // Marktforschung // Datenverarbeitung // Anwendungen // Betrieb // Verwaltung // BUSINESS & ECONOMICS // General // Businesskommunikation und // präsentation // Wirtschaftsmathematik und // IT-Management // Unternehmensanwendungen, Rubrik: Wirtschaft // Werbung, Marketing, Abbildungen: Bibliographie, Herkunft: NIEDERLANDE (NL), Reihe: Progress in IS, Informationen: Book, Gewicht: 547 gr, Verkäufer: averdo.
9
Online Brand Communities: Using the Social Web for Branding and Marketing
DE NWISBN: 9783319248240 bzw. 3319248243, in Deutsch, Springer-Verlag/Sci-Tech/Trade, neu.
Lieferung aus: Kanada, Lagernd, zzgl. Versandkosten.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
10
Online Brand Communities: Using the Social Web for Branding and Marketing
DE HC NWISBN: 9783319248240 bzw. 3319248243, in Deutsch, Springer International Publishing, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Lade…