The corporate warning Series: product development early warning management(Chinese Edition)(Old-Used)
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Von Händler/Antiquariat, liu xing [54261761], JiangSu, JS, China.
Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: 1999 Pages: 283 Publisher: Hebei Science and Technology Press Introduction; 1 new product strategy and evaluation theory since the end of the 1970s. the strategy and evaluation theory has been the focus of the research of new product management. United States Michigan the university professors C.MerleCrawford is the Digest editor of the Journal of Product Innovation Management. he discussed in detail in a book he published in 1983. new product management. new products from conception to commercialization of the whole process emphasized a reasonable strategy and rigorous evaluation procedure is a reliable guarantee of product innovation. new product concept testing. pre-assessment. evaluation. sample tests. product trials. market evaluation. financial analysis. market ready. total evaluation and reflection evaluation system. Pessemier stressed market and sales analysis. interests chance to search analysis. to compare a variety of product strategy. market structure. efficiency and financial effects. EugeneR.Carrubba. and RonaldD.Gordon propose a unified plan. organize. control. evaluation. improvement. such as the principle of lean assurance system. George Gruen-wald breakdown of product development needed to confirm. to explore the basic idea. marketing. evaluation procedures. Sakonkvisit & JonhJ.Shaw discuss the strategic management of the product life cycle theory and marketing model. Hustad is editor of the Journal of Product Innovation Management. U.S. Product Development Management Association members. he believes that product innovation is a multifactorial process. the new product is the result of external environment and internal conditions interwoven. Metz lasted 2 years through the survey of 50 companies. concluded that the enterprise technology plan only closely integrated with the business plan to be successful. Roberts survey in the United States. Western Europe. Japan. and found more than American companies. Japanese companies tend to a combination of technology strategy with business strategy. Droge and Calantone think the market leader. the speed of development and implementation of market-leading strategy is very important. rather than the leader will have to focus on the characteristics of a particular advantage. Sanderson product design is divided into various types of functional design. model design. group technology. believe in the product family of multi-cycle. if a new product is a high degree of standardization. the use of group technology can effectively reduce the cost. if a new changes in product parts. the use of functional design better. and therefore should be noted that the integrated use of multi-technology strategic approach in the development of new products. Nonaka and Kenney study the case of two companies. Apple and Canon innovation. innovative products to meet the needs of information processing. it is not logical. more use of analogies and metaphors. it is not only conducive to the development of new products. also help enterprises to improve the ability of self-development. we must break the organizational structure of the company on an even keel. to create a favorable environment for innovation. Shenhar. Dvir and Shulman development constituted by the two dimensions of technology. product innovation level analysis model. where technology is divided into low-skilled in technology. high-tech and super high-tech products are divided into simple products. complex products. system products. Green and Krieger proposed target market. product innovation strategy. The Pavia surveyed 118 small high-tech innovation. and that they are the source of innovation and evaluation criteria are very different from large companies in general. Here. the financial effect is not as important judgment based on the business background of the decision-makers played an important role. Saito ex.

Daten vom 01.04.2018 11:33h
ISBN (andere Schreibweisen): 7-5375-2162-X, 978-7-5375-2162-8