Genuine] four steps entrepreneurial law StevenGaryBlank(Chinese Edition)
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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-08-15 Pages: 312 Publisher: Basic information of Huazhong University of Science and Technology Press title: the four steps entrepreneurial Law List Price: 48.00 yuan Author: Steven Gary Blank Press: Huazhong University of Science and Technology Publishing House Publication Date: 2012 August 15 ISBN: 9787560982489 Words: Page: 312 Revision: 1 Binding: Paperback: 32 Item ID: asinB008RFWEJA Editor's Choice the four steps entrepreneurial Law Editor's Choice: Steven Gary Blank is the first to propose the concept of customer development Silicon Valley entrepreneur. his pioneering theories affect a large number of Silicon Valley entrepreneurs. setting off a wave of Silicon Valley Lean Startup. Students under his influence. including Eric Ries. (author of Lean Startup). Nathan Furr (author of targeted). and Ash Maurya (author of Running Lean). The four steps entrepreneurial Law by the Lean Startup author Eric Ries. Netscape and Andreessen Horowitz Ventures founder Marc Andreessen jointly recommended. Summary No Contents Preface 1 Preface Chapter 1 Road to Perdition: 12 product development methodology of the traditional approach to product development 13 18 30 Chapter 2 epiphany Road: customer development methodology. 35 customer development method 38 three kinds 51 Summary 53 Chapter 3 customers market type 45 product development and customer development complement each other to explore the 56 clients to explore the concept of 59 customers to explore the process outlined 65 Step Zero: 68 The first step to gain support: ask hypothetical 70 Step two: test to be 93 the third step of the assumptions to solve the problem: The fourth step of the assumptions of the test 101: stage Summary 110 Chapter 4 the customers test 115 customers test the concept of 119 customers Inspection Process Overview 122 Step 1: Prepare the sales of products 124 second step: adjustment of product positioning and company to potential customers to sell their products 143 Third step: The fourth step of positioning 150: stage Summary 154 Chapter 5 customers cultivate the concept of culture by 161 customers 164 customers cultivate 172 first step overview of the process: preparing to release products 172 second Step: 180 Third step: determining product positioning and positioning the company released products 187 Fourth step: the formation of the company's 199 company to be established concept stage Summary 196 Chapter 6 204 ready 206 from angels customer transition to mainstream customers Overview 214 first company formation process step: customers transition 215 Step Two: 226 The third step is to establish a goal-centered corporate culture: the formation of functional departments 233 fourth step: improve the speed of response of the various functional departments 240 Conclusion 251 Appendix A customer explore 254 Appendix B of the memorandum of customers testing memorandum 279 Author: (United States) Steven Gary Blank Translator: the seven seals tribal Steven Gary Blank Dr. entrepreneurial career began in 1978. a total of founder of eight companies. including enterprise software company (E.piphany) two semiconductor chip companies (Zilog and MIPS Computers). a training company (Convergent Technologies). a supercomputer company (The Ardent). a computer parts company (SuperMac). a military intelligence systems (ESL) and a game company (Rocket Science Games). Dr. entrepreneurial apart. Blank also served as a consultant and director of a number of Silicon Valley technology company entrepreneurs. Four steps entrepreneurial philosophy and methods stems from Blank Dr. and rich experience in the practice of entrepreneurship in Silicon Valley counterparts. Currently. Blank Ph.D. at the University of California at Berkeley Haas School of Business. Columbia Business School. Stanford University Engineering Graduate School professor of entrepreneurship.

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ISBN (andere Schreibweisen): 7-5609-8248-4, 978-7-5609-8248-9