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Consumer Behaviour And Marketing Communication (2010)
EN PB NW
ISBN: 9789350246306 bzw. 9350246309, in Englisch, Hph, Taschenbuch, neu.
Lieferung aus: Indien, Usually dispatched within 24 hours, इसके अलावा अगर (शिप) शिपिंग.
Von Händler/Antiquariat, UBSPD.
This Textbook is written exclusively for students pursuing MBA, where, "Consumer Behaviour and Marketing Communication" is offered as a subject (UPTU course). This textbook is a modest attempt to help MBA students (under the UPTU course ) develop an understanding about all the facets which go into the complex buying behavior displayed by the consumers at the marketplace . this book is as per the prescribed University syllabus. The material used in the book is obtained from various secondary sources such as books, periodicals ,journals, etc. Considerable efforts have been put to ensure that the material presented in the book is in a style that is simple to understand,readable and interesting to help students get an easy grasp of the matter whenever possible, the subject matter has been supported by Indian examples Every chapter ends with a "Summary" and "chapter questions for Discussion".The Activity mentioned towards the end of each chapter will help students to have a practical view of the topic discussed. About The Author: About Dr. Niraj Kumar Dr. Niraj Kumar (b. 1952) holds a doctorate in Business Administration. He has been conferred with the Super Brain Award 1998 by the Columbia Holistic University, U.S.A, beside this he has been nominated on Board of Advisor, Columbia Holistic University, U.S.A. Dr. Niraj Kumar has also been conferred with Excellent Services Awards-1997 by Senior Citizens Medicare & Rehabilitation Federation, New Delhi and Super Intellectual Award-1977 by the All India Management Council, New Delhi. Having a brilliant academic records with merit scholarships and gold medals, he has been honoured with the Vice Chancellor`s Testimonial of being one of the finest students on the rolls of the Lucknow University. He was an U.G.C. Research Fellow and was on the teaching faculty of Banaras Hindu University in the ares of Commerce and Management Studies.Besides varied experience in journalism, he is a regular contributor to research and professiona, Paperback, लेबल: Hph, Hph, उत्पाद समूह: Book, प्रकाशित: 2010, स्टूडियो: Hph, बिक्री रैंक: 790479.
Von Händler/Antiquariat, UBSPD.
This Textbook is written exclusively for students pursuing MBA, where, "Consumer Behaviour and Marketing Communication" is offered as a subject (UPTU course). This textbook is a modest attempt to help MBA students (under the UPTU course ) develop an understanding about all the facets which go into the complex buying behavior displayed by the consumers at the marketplace . this book is as per the prescribed University syllabus. The material used in the book is obtained from various secondary sources such as books, periodicals ,journals, etc. Considerable efforts have been put to ensure that the material presented in the book is in a style that is simple to understand,readable and interesting to help students get an easy grasp of the matter whenever possible, the subject matter has been supported by Indian examples Every chapter ends with a "Summary" and "chapter questions for Discussion".The Activity mentioned towards the end of each chapter will help students to have a practical view of the topic discussed. About The Author: About Dr. Niraj Kumar Dr. Niraj Kumar (b. 1952) holds a doctorate in Business Administration. He has been conferred with the Super Brain Award 1998 by the Columbia Holistic University, U.S.A, beside this he has been nominated on Board of Advisor, Columbia Holistic University, U.S.A. Dr. Niraj Kumar has also been conferred with Excellent Services Awards-1997 by Senior Citizens Medicare & Rehabilitation Federation, New Delhi and Super Intellectual Award-1977 by the All India Management Council, New Delhi. Having a brilliant academic records with merit scholarships and gold medals, he has been honoured with the Vice Chancellor`s Testimonial of being one of the finest students on the rolls of the Lucknow University. He was an U.G.C. Research Fellow and was on the teaching faculty of Banaras Hindu University in the ares of Commerce and Management Studies.Besides varied experience in journalism, he is a regular contributor to research and professiona, Paperback, लेबल: Hph, Hph, उत्पाद समूह: Book, प्रकाशित: 2010, स्टूडियो: Hph, बिक्री रैंक: 790479.
Schlüsselwörter: Books, Reference
Daten vom 22.02.2017 20:00h
ISBN (andere Schreibweisen): 93-5024-630-9, 978-93-5024-630-6
Daten vom 22.02.2017 20:00h
ISBN (andere Schreibweisen): 93-5024-630-9, 978-93-5024-630-6
Zuerst gefunden: 22.02.2017 20:00:02
Zuletzt gefunden: 01.08.2019 07:29:22
Kleinster Preis: € 5,64 (vom 22.02.2017 20:00:02)
Höchster Preis: € 5,64 (vom 22.02.2017 20:00:02)
Fundstellen insgesamt: 1
Zuletzt gefunden: 01.08.2019 07:29:22
Kleinster Preis: € 5,64 (vom 22.02.2017 20:00:02)
Höchster Preis: € 5,64 (vom 22.02.2017 20:00:02)
Fundstellen insgesamt: 1
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